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The first video at 21:00 are my sentiments exactly about the sound design. I'm sure we'll get there eventually, but since the platform and body of the i4 mimic an ICE so should the artificial engine sound. BMW having Hans Zimmer involved is an excellent marketing strategy though. Personally I don't enjoy the futuristic sounds he's produced and definitely wouldn't want to hear it over and over while on the throttle. Everything else about this car looks very enticing!
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