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This is going to be dead on the water, I know they want to differentiate themselfs but..... whoever is in charge is not doing very a good job. Heck Ford's Mach-e is 10x better than this, despite calling it a mustang. I know allot of loyal BMW folks would still get it, but still >.>
It reminds me the way Kia used to be, simple and ugly lol, I don't like this direction they're taking
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