Quote:
Originally Posted by Dog Face Pony Soldier
With respect; I'm not sure the key has to be overall value here. I think there's room for someone to bring a PHEVs to a higher level of luxury and a premium experience. Just like a Porsche isn't about value; BMW's "i" brand doesn't have to be either. BMW can win by playing on a different field so the comparison isn't simply about mileage and instead becomes about aspects of the vehicles where BMW has decades of success... performance, ride, comfort, luxury, fit, etc..
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I love your handle name!
I didn't mean to imply value = cost effective. I'm with you 100% in that whatever BMW decides to bring to the table, should be uniquely BMW. We should want to buy it because it's a BMW over anything else. That's what I mean by value.