Quote:
Originally Posted by Lucky13
I find it amazing that Cadillac's sales goal was to have a flat year, that would get you fired in any job in any industry if you submitted a flat business plan. Only at Cadillac in your home market would you get an attaboy.
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I think his goal was to reduce the heavy discounts and get the transaction prices up. If successful and they ended up making more profit per car then maybe a good year even with sales being flat. I think many industries would look at flat sales volumes but increased profit as being a reasonable goal.
It's one of the issues with only reporting sales volumes. To me overall profit would be much more important than how many cars were sold. Fleet sales (government, rental fleets, etc.) can also make volumes look good while profit per car is poor.