I don't get why so many people are ripping on this car and/or the price. I think its priced just right for its target market. If you want a M3/M4 you aren't even looking at this car. The super rich will eat this car up so they can talk about how they own a super effecient sports car (which it is) and it looks a hell of a lot better than the Tesla Model S, Fiskar, or any other hybrid/electric car.
This was meant to have an extremely low production run and be the face of the "i" cars, thats it, wasn't meant to be a big seller, think of the old Z8.
I say
to BMW on this one.