View Single Post
      03-27-2019, 10:54 AM   #3
cfm56d7b
Major General
United_States
2065
Rep
5,413
Posts

Drives: 2017 440i Gran Coupe & 2015 X5
Join Date: Nov 2012
Location: Orange County, CA

iTrader: (2)

Automotive industry is trying very hard to electrify logically convenient customer segments in an over saturated market. One such customer segment:

- Need to drive up to 150 miles a day with 1-4 people in the car
- The driver doesn't care what he / she drives
- Enough storage space accommodate basic cargo while driving to / from the grocery store

i3, Nissan Leaf, and now i2 all target this market. Not a surprise.