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      02-19-2020, 01:11 PM   #22
Viffermike
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Drives: '18 black-n-blue 718 Cayman
Join Date: Jan 2015
Location: Big D

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Subaru's appeal goes far, far, far beyond the safety-focused tree-hugger archetype that someone mentioned earlier. The rally- and tuner-based subgenre that (still) maintains the WRX/STi market is a tiny fraction of Subaru's niche.

Spend any time in a hilly and/or mountainous part of the U.S. or Canada, and that'll reveal its true market: capable, reliable, functional, utilitarian, easily maintain-able year-round transportation. 'Soccer moms' in Colorado, Oregon, Washington state, upstate New York, Vermont/NH, Maine, and the like don't drive Mazdas -- or BMWs, for that matter. They drive Subarus.
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