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I had a good look over an iX at BMW Bristol last week as well and it really does impress in person, especially when surround by a car park full of 'normal' cars. Their car was in black and I think that the dark colours are better suited, with all the black plastic bits that don't change with the choice of body colour. Inside is a revelation and it seems like the scuttle is quite low (compared to my X5 45e) so that really helps with visibility and feeling of space.
For skateboard design, that is really a way of describing the batteries being fitted similar to the desk on a skateboard, rather than blocks of batteries placed elsewhere (as they are in the X5). Skateboard also means that motors can be placed in different locations and the wheelbase can be extended, so you get better interior space compared to an ICE/standard chassis design.
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