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BMW Returns as Official Partner of Coachella. Reveals One-Off iX For Festival
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04-07-2022, 10:11 AM
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unfoundnemo
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Originally Posted by
Jason
BMW’s #RoadToCoachella campaign will feature original content through collaborations with GRAMMY Award™-winning recording artist Doja Cat, who designed a custom wrap for the all-electric BMW iX Sports Activity Vehicle.
Additional collaborators include fashion designer and creative director Tremaine Emory, TikTok creator Dixie D’Amelio, actor and model Evan Mock, fashion insider and former pro athlete Victor Cruz, and more.
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