Designs have been mentioned a couple of times in interviews:
https://www.bmwblog.com/2018/08/03/v...of-the-bmw-i3/
https://www.bmwblog.com/2018/10/11/i...mw-i-division/
Quote:
We [BMWblog] also asked Irlinger about BMW i seemingly dropping some of its ambition. When the BMW i Division was first launched, it planned on making a single EV architecture and building several cars on it. Now, BMW is using a modular architecture to build all of its cars on, electric or otherwise. So we asked him about the future plans of the i Division and what it wants to do in terms of chassis and architecture.
First, he cleared the air a bit and told us that the i3 wasn’t built on a modular architecture to build multiple EVs on. Rather than that, the BMW i3 was a bit of a design and technology showcase for BMW to flex its electric muscles a bit.
|
Quote:
|
[Domagoj Dukec] also explains that, while for some old-school fans of the brand the i3 doesn’t look right, it may appeal to other potential customers, which may have never noticed the brand otherwise. Therefore, if you want to win new customers you might have to rethink your strategy. One thing’s for sure though: no other electric car out there comes with a carbon fiber chassis, similar to the approach used on supercars and that makes the i3 noteworthy.
|