Quote:
Originally Posted by HighlandPete
I'm sure BMW know what they are doing, they'll have their profit margins worked out, which ever model they sell.
Could mean the M-cars are more exclusive... a good thing?
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It could also mean that the M cars are less desireable because people can buy an M-badged car for less than a true M car.
What BMW are doing may be good for their bottom line but I believe that they are diluting the M brand by slapping M badges on cars willy-nilly.
