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Originally Posted by Questofthetune
At least they're awknowledging that at the moment they are not sitting well in the shifting market.
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BMW has introduced so many new models in the past few years it's pure mismanagement for them to be in the spot they are right now with respect to hybrid and pure EVs. Are they really knocking it out of the park with their GTs, X4s, and X6s? Do they really need as many variations in 3 series cars as they have? How many fewer cars would they have sold if they had 2 fewer 3 series variations. Did they need to keep growing the size of all of their cars making it necessary to introduce the 2 series which is still bigger than an e46 3 series?
Don't get me wrong I love my M2. But they could have been in a stronger position in the electric space had they focused a bit more.
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'07 Z4MR '22 GT4 '18 GT3 '16 GT4, '16 M2, '14 X1, '13 135is, '06 330i, '03 323 Ci, '01 330i, '99 M3 (RIP), '96 318is, some non-BMWs