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      10-20-2016, 09:54 PM   #22
440xiGCMsport
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kraft meister I think in terms of marketing you are completely incorrect. Sure you can whore out the brand like MB and Audi but then there is no distinction of BMW as the ultimate driving experience and it will just be another brand.
if we look at BMW and the older M3's and compare it to other older AMG and RS cars we can see that the M3's hold value much better and even sometimes increase in value because people know it drives better than the competition. AMG and RS cars depreciate until worth nothing fairly quickly because no one wants them because they don't have the cache or driving fun of an M car. BMW image is based upon this and hence all younger people want a M car and it brings them into the brand early.
M brand is important to BMW and it should not have short term view. instead of halo car you have halo brand and if you dilute the brand it no longer has a halo to it.
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