Quote:
"Early on in my career, there were always rules, almost design laws. This always must be parallel; this is forbidden; you can't put three lines to one point. But later on I learned that, actually, there are no rules. Everything is possible.
In my eyes, the 4 Series Coupé really isn't as radical as it is made out to be by the the media. It's a very elegant car with very good proportions. The only thing that could be perceived as unconventional is the shape of our kidney grille.
It makes me wonder, in a way, how people are so superficial that they judge on one detail. It's like judging a human being on one thing – big nose, long legs, big head. You wouldn't say to a chef, 'Okay, this three-course menu is great, but what is your favourite ingredient?' Salt is just salt; a tomato is just a tomato. It's really the composition of all the ingredients that is important.
I always admired Karl Lagerfeld for what he did at Chanel, but also for his attitude. He didn't care what people thought. Because the truth is, if you want to create something that is really daring or bold, people will follow if you're confident enough to know what the brand deserves."
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Imagine a chef deciding to make excessive/disproportionate use of salt "to make a statement", explaining "there are no rules - I don't care what people think - I'm confident enough to know what this restaurant deserves".
Subsequently watch how people in the restaurant react.