|
I remember reading an article about Target that they use your debit card transactions to track your purchases. And they have enough aggregate data to know if you're pregnant or not based on your purchase history (Lotion/vitamins? i guess?). Anyways this man called corporate complaining that they sent his house maternity driven ads (coupons for diapers etc). He called back later apologizing because his teenage daughter was pregnant and just hadn't told anyone about it.
So i imagine netflix does the same thing. Based on every subcribers like and watch history, they can probably predict pretty easily the type of shows you want to see and gear their content towards that.
|