Quote:
Originally Posted by Matski
SCOTT thanks for confirming these points, to be honest I think it was stating the obvious a little, but I guess some people do need it pointing out over and over again! So thanks for your patience!
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Scott26's elaborate justification of why BMW has broken
every dogma they have set themselves in an effort to be more consumer-relevant, business-volume and margin-driven, and compliant with technology and regulation suggests it is not a good idea to boldly announce yet another definitive dogma
'no M for i-sub-brand'.
Scott26 makes the point beautifully that I hope the leaders of the i brand would consider.
Conversely, what if the 'M' brand wishes to take learnings from the 'i' brand - especially with regard to CRPF, weight-saving and efficiency in drivetrain and aerodynamics. They could well work together.
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Current: 2018 Range Rover Velar First Edition D300 HSE + 2018 AMG GT-C Coupe + 2013 6 Series BMW GranCoupe (October)
Retired: 2016 AMG-GTS Coupe, 2013 & 2012 Maserati GranTurismo MC Stradale,2016 3-Series Touring, 2009 5 Series GT, 2007 BMW M5, 2012 & 2006 BMW 1 Series