Quote:
Originally Posted by JVZanetti
If dealership losing money at iXs, they should stop taking allocations and stick at MSRP.
|
Something tells me that it's not that easy. BMW is likely forcing allocations of iX if they want to get allocation for other cars that do make money.
No business wants to lose money, even in tech it's becoming less and less normal. And it does look like at over 10-11% off MSRP, they're losing money on the sale. The only reason they would do that is not to lose even more money on storage, detailing, and deprecation of that car.
Similarly, BMW is likely losing money making iX at this point. They treat it as a necessary loss to enter the EV market so that the company doesn't go out of business the second California, New York, EU, and China start prohibiting, or heavily decentivizing, ICE sales in their jurisdictions.