Quote:
Originally Posted by Needsdecaf
People actually sign off on spending money on this kind of BS? Jesus....
When are "marketers" going to learn that fake lifestyle marketing pieces don't work.
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I think that the clip will resonate perfectly with the target audience. It shows luxury, high tech mobility demystified. When choosing to purchase an iX the target audience will see the purchase decision as emotional rather than practical. BMW creates content like above to play into the emotional aspects. I could go into the likely makeup of the buyer personas and buyer journeys, but what do I know. I’m just a marketer :-p