This guy gets it.......very well written post that I agree with fully
Quote:
Originally Posted by Bongoxxx
Again as you stated “IMO”. Your opinion is that of a car enthusiast, which is a very small percentage of the buying population. You like many other enthusiasts probably do endless research, probably go into dealers on a regular basis to check out and drive the new models even though you have no plans in buying. When you do buy, you enjoy the “game” of negotiation. You, like me, probably get asked by friends, family and colleagues to assist in their car buying process - why because they are concerned about the process.
Customer research indicates otherwise - that’s why the manufacturers are working on it.
Customers want a simple buying process for pretty much everything - hence the explosion of online shopping and endless bricks & mortar going out of business or changing their business model. People want convenience, people are lazy and people will pay for convenience. Pretty sure the richest guy in the world would agree 
Automotive sales are more complicated to get the product to the consumer than the majority of products, but customers are asking for it, so the manufacturers are working it… |