Quote:
Originally Posted by quick6
Hard to believe Lexus outselling BMW-what products do they even have?
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The RX is Lexus' top seller and has been the best selling mid-size SUV for years, it outsells the X5 by a large amount. The NX and ES also make up a large bulk of sales. They were once the best selling luxury automaker in the US a decade ago. Lexus may be the butt of jokes for how boring, ugly or outdated they are, but their strategy still works despite the drop in rankings.
Their customers don't care about having the fastest car, or best handling or even impressive technology. Lexus customers return for the impressive quality, reliability, resale, and dealer/service experience. To many, piece of mind ownership is the top priority in a car, and Lexus/Toyota remains a synonym for reliability and quality in the automotive industry after having proven themselves for decades.