View Single Post
      03-03-2021, 01:44 AM   #10
Jimjamz
Colonel
Jimjamz's Avatar
Australia
4537
Rep
2,189
Posts

Drives: G81 M3 Touring (Frozen Black)
Join Date: Dec 2012
Location: Australia

iTrader: (0)

Garage List
Quote:
Originally Posted by chriscam95 View Post
How do they sign off on these names without ever thinking if the general consumer would even understand what it means.

xDrive and eDrive? i4 gets eDrive but no xDrive, and the iX gets xDrive but no eDrive despite being an EV? Why can’t either have both?

35, 40, 50? Why not go off kW h like Tesla? You’re setting yourself up for consumers thinking your electric numbers are referring to battery size, immediately making consumers think = worse than Tesla (ex: P85/100D). And M “60?” The number only previously used for V12s?

I’m even struggling to understand this. Again I’m referring to the average consumer here. None of these names are going to stick and it’s just going to cause confusion.
This is like Apple's old Mac naming convention from the 1990s. A shocker. They are great descriptors but not good product names. Tesla does this much better.
Appreciate 0