Why couldn't BMW offer different grill options?
Why can't BMW offer different grill options?
Answer: they can.
Additional question: Why doesn't BMW offer different grill options?
One answer among many: the business case isn't attractive enough to BMW.
Further information: Mercedes today offers multiple grills, depending on model. An example on the C-Class (W205) platform:
- C300 (base): 2-slat grill
- AMG C43: 1-slat diamond grill
- AMG C63s: Panamericana grill
Grill variants are also offered on the current E-Class W213 platform:
- E350 (base): 2-slat grill or luxury grill
- AMG E53: 1-slat diamond grill
- AMG E63s: 2-slat (sort of) quasi-Panamericana grill
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