Quote:
Originally Posted by Cirroc
When I asked whether he thought I could get my hands on an i8 within 12 months, he said to count on 18 to 24 months. Oh well. I ended up buying an M6 Convertible to tide me over. It's a sweet ride. If the i8 turns out to be "vaporware" or essentially impossible to buy, I'll be fine.
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And there is your answer
The i8 cannot possibly be profitable. But if it brings in buyers, and enables a sale of a high margin car immediately, then it is has served one of its purposes perfectly for BMW.