Quote:
Originally Posted by HawkeyeGeoff
I'm sure you can find more examples of this, but these just came to mind off hand. So in short most money making platforms and kind of "swiss army knives" already. It'll all be up to BMW to do proper integration and make a kick-ass chassis.
|
I just think it's important not to treat it as a dichotomy. This is exactly the kind of corporate executive thinking that leads to cars that are less than they could have been. "Well Johnson, we've shared platforms in the past, so why the hell can't we do it here?" Meanwhile, the engineers are pulling their hair out because they're being forced to make some very strained compromises.
Put another way, platform sharing between the ATS and the Camaro is relatively straight forward because of the vast commonalities between the cars. To pick one particular facet, going full EV presents packaging opportunities that are simply impossible with ICE drivelines. By sharing the platform, you abandon these opportunities.
On the continuum of compromises, there is a point at which consumers will start noticing. I fear BMW is treading dangerously close to that point with this strategy.