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When it was made, it was an engineering marvel and was unique in its segment. It it not a routine car and it's not for everyone. Even at that price bmw was not making money with that car, but I think that was a great marketing move to show an electric (hybrid) car can look much cooler that your neighbor 911.
Any how, I know many people who were happily bought that car and enjoy it.
No arm twisting to buy that car, actually you can't anymore to order a new one.
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