Quote:
Originally Posted by 530iDriver
Ultimate driving machine was a slogan penned by BMWUSA.
Sheer driving pleasure is the slogan BMW is known elsewhere in the world.
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We've used the 'UDM' tagline over here as well, but do think we widen it out to mean the best driving package, more than the narrow interpretation of best driving dynamics.
BMW have been compromised on UK roads for many a year. Some E9x M-sport models gained a reputation for being far too harsh, by many who have tried them. The F30 which has been hammered so hard in the US for poor dynamics, has offered a much more compliant ride, which many do value over here. The G2x models have to offer more comfort along with decent handling dynamics. Seems BMW may have achieved that balance.
IMO, BMW still offer the best "all-round" models in many segments. 3-series is still the model many aspire to own and drive.