Quote:
Originally Posted by 530iDriver
Ultimate driving machine was a slogan penned by BMWUSA.
Sheer driving pleasure is the slogan BMW is known elsewhere in the world.
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6 one way, half dozen the other. If it has no manual transmission option, then it isn't "sheer driving pleasure" to me, nor many other enthusiasts.
I understand that if the market isn't there to support the sales, then it makes sense from a P&L standpoint to ditch the manual. If done, however, they are really just becoming another Lexus.
BMW should just admit that they no longer build sports cars or sports sedans in any but the most rare special models - say they are now a "luxury brand" and move on.
Maybe the should start pitching MINI as the "drivers car"? My MINI is far more engaging and fun to drive than any BMW I've owned, and I can still get it with a manual. It doesn't weigh two tons, either.