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Automotive industry is trying very hard to electrify logically convenient customer segments in an over saturated market. One such customer segment:
- Need to drive up to 150 miles a day with 1-4 people in the car
- The driver doesn't care what he / she drives
- Enough storage space accommodate basic cargo while driving to / from the grocery store
i3, Nissan Leaf, and now i2 all target this market. Not a surprise.
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