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      07-28-2020, 01:38 PM   #49
530iDriver
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Drives: 2017 BMW 530i
Join Date: May 2018
Location: Florida

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Quote:
Originally Posted by tuffode View Post
In the US at least, the slogan is still "The Ultimate Driving Machine"
Credit Bob Lutz for coming up with the "Ultimate Drving Machine" slogan in the 1970s for then very young European car maker entry in the United States: BMW
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2017 BMW 530i, Sport Line,Alpine White, Canberra Beige Sensatec, 19 inch V-Spoke wheels, basic plain Jane build with no options whatsoever..... "Less is more".

Before: 2011 BMW 328i E90 sedan, Platinum Bronze Metallic, Dakota Brown leather, 17 inch wheels, 6-speed auto, N52 6 Cyl inline N/A goodness....
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