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Originally Posted by Audio Fan
I thought it was great. (Some of) You guys are wound too tight. People will remember the commercial, talk about, and that's the point. Would another ultimate driving machine commercial be better? Nope.
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+1, Agreed.
A great TV add is one that either totally sucks, is absolutely hilarious, or is memorable. The whole point is for the viewer to remember it and take pause and talk about it. Just like we are, job done!
Anything is better then the HeadOn and Trivago.com with the disheveled guy commercials. They pissed you off so much that, that was the point. Because you can't get them out of your head, pun intended.
This add is like the Oprah with David Letterman and Jay Leno Super Bowl spot, I won't forget that one. Yes, I think the M4 internet add on the aircraft carrier is slick and kick ass, but I have not seen it air on TV, that was geared for us enthusiasts. BMW should air that great piece of artistic license.