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IMO, problem with the look is that it is not 'classic' and will look old 5-6 years from now. Sort of like 10 years old Lexus does while 10 years old BMW still looks fine. The other thing is that BMW designs used to project 'speed', 'agility' and 'sport' and this shape is none of that. It is more about 'Look at me, I am BIG and MEAN' sort of like Lexus GS grille.
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