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The iX is literally a collection of contradictions, aggregation of outcomes resulting from enigmatic design decisions, and a convincing non-candidate for a segment leader. It has the least purposeful visual appearance of any electric SUV - if one can call it an SUV.
To contrast, Land Rover Defender 110 is selling exceptionally well because there isn't any doubt why this vehicle was built the way it was built.
If Sylvester Stallone decides to remake Judge Dredd, BMW ought to buy product placement spots for iX. That's where it belongs in the current form.
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