[111R]

Although I appreciate the technology behind the i3, I'm not sure how well a car that looks like the automotive equivalent of an Earth Shoe will move out the door. Like one poster said, "progressive" locations such as Hollywood and San Francisco will eat them up. Many of the potential customers may be car haters who will consider the oddball styling to be a plus.

I know that form follows function, but BMW could have made the i3 much more attractive without much effort. It costs just as much to make an ugly car as it does to make one that's attractive, so the price will limit it to those who will pony up $42k plus options minus incentives who don't mind the styling. I like the concept of a plug in runabout for weekday commuting, but can't get past the cost for such an unattractive package.