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this car takes on a very awkward combination of performance, efficiency and price. at this price, unless you really care about green, why not buy ANY other car in that range? i dont understand what BMW is trying to do here, if you want to make a technology showcase with CFRP structure and electric drive, why not make the motors 100hp more? 345hp, 4.5sec doesn't scream state of the art tech to me, look at the model s.
BMW is trying so hard to differentiate itself with the rest of the supercar market and trying to establish it's own category(poor man's porsche 918). but can a person wanting to buy the i8 not cross shop it with cars like 911, R8? if you look like a supercar, you better perform like one, otherwise... what's the point.
but i guess a certain group of people will find the below average performance, good mileage, and especially the looks very very appealing. you have to be wanting to make a statement for yourself as being "green" really bad in order to buy one of these.
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