Quote:
Originally Posted by esquire
This car is monumental in how little it gets right. It fails from in the looks department perspective, from a performance stand point, and then adds insult to injury by selling you the already lackluster package, at a poorly chosen price point.
I read Scott26 say somewhere that the financial livelihood of BMW is tied to the BMW i series - that they've invested that much into it. Hope not, because if so, BMW is about to be in bad shape.
|
Its not. As I said the investment is for the whole of BMW and future models will see the benefits. Our premium competitors are not at the stage of having cost effective volume production of CFRP. The investment will and can be recooperated from selling CFRP to other industries which is already in effect.
Both the i3 and i8 will be profitable. Just over 700 customers have ordered the i3 globally. Now that the car is official we expect to see this number increase.