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I think both price and performance is reasonable if you compare this to a R8.
I8 is around 10K more expensive compare to an auto R8, but saves a lot more on tax plus huge fuel saving on the long run. so the price difference is not that significant in the end. 0-62 is 4.4s (I8) vs 4.5s (R8). 4 seater vs 2 seater. other things are all pretty subjective, I personally think I8 looks better and is a lot more interesting in terms of design and concept.
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