This is what happens when a marketing team builds a car.
"Emotion led visual...." Excuse me
Sorry, I think the car is a waste of resources.
BMW could have made something nicer, more available and better looking.
That could have used the money they wasted on their current line of cars and developed new chassis materials for them instead. How about a lighter car in the 1/3/5/6 series or any M car?
It's a waste. Sorry fanboys.