Quote:
Originally Posted by ericsi
Why are they trying so hard to flog cars at discounts now if it's loss making?
Makes no sense whatsoever.
They built (tens of) thousands, point been made. So why loosing more money?
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Contribution to fixed cost coverage, for instance. Better to sell something than to let factory capacity sit idle.
There's a million other reasons. You don't just stop something that you say is a glimpse of the future. That would kill your message right there. Amazon didn't make money for years when they first started out ... This is a conscious investment and kudos to BMW that they stick with it.