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Preordered, but unlikely to buy it. UK configurator lists extremely expensive options, and most are necessary. Fully configured iX tips over 120K pounds which usually means same number in dollars in the US.
Interior caters to women, IMHO. Plaid + alcantara + crystal buttons + wood panel + crystal iDrive is like some sort of fashion statement. BMW used to me masculine - leather, carbon fiber, aluminum. iX is none of that.
Trunk is smaller than X5. No spare wheel. No frunk. So, I guess, Costco cruiser. X5 45e wins 100%.
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Past - '98 M3, 2007 530xi, 2010 535i wagon, 2013 Tesla S, 2016 228' conv, 2019 X3
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