10-03-2016, 12:19 PM | #1 |
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i8 Sales Trend (US)
Featured on BIMMERPOST.com (Sorry, I don't have worldwide numbers) updated: July 2019 numbers = 280 sold!
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10-03-2016, 07:12 PM | #3 |
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December of 2015 was wow! Whatever they did then they should do it again.
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10-03-2016, 07:34 PM | #4 |
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I'd guess that they dumped a bunch of 2015 inventory on the market at huge incentives because they weren't moving. But look what it did to demand in the first quarter! Probably a win overall (for their marketing department). If it was... we'll see it again in December '16.
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10-03-2016, 09:55 PM | #5 |
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I think they counted cars sitting on the lot that had been there so long the warranty had to go "in service" as sales, padding the numbers. (After sitting for long enough an unsold car's warranty goes "in service" because they don't want to sell a car "new" after a year+ on the lot and only have it's warranty begin at the time of sale) Happened with a couple other models.
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10-04-2016, 01:39 AM | #6 |
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It's a halo / niche car and they should have limited production like they did for -say-, the m1, the z8 etc.
But then they think trees grow to the sky and market this car as if it was a 5 series. I am one of the early adopters and paid full whack. Whilst i love the car, i dislike the way bmw does things on the mass production front. Bmw, you won't have me again as a customer. |
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10-04-2016, 04:12 AM | #7 |
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Just because it sells low volume doesn't indicate for any item that it's bad or must stay away from .
If i8 were gasoline powered 3.0 V6 engine with turbo boost instead of present electric gasoline hybrid it would sell a lot more to me,there's still prejudice against hybrids I was kinda against hybrids too until I got behind the steering wheel of i8 ,but it would conflict the idea of what BMW wanted to do and i8 wouldn't be one of a kind given it's engine size and overall look
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10-04-2016, 10:51 AM | #8 | |
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I think you want it as a limited production car because that benefits you, but that doesn't benefit BMW. They spent a huge amount of money on the technologies to build this (and the i3). Their accountants surely want them to recover those costs by selling more cars. Either you enjoy the car, or you don't. If you bought it as "an investment" then you probably messed up. If you bought it because you love the technology, the design, the experience, then you probably succeeded. Don't worry, BMW doesn't actually care if you return as a customer. Nor do they care about me. It's not personal. It's business.
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10-04-2016, 01:07 PM | #9 | |
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I personally don't mind the low sales numbers. Keeps the club a little more exclusive. |
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10-04-2016, 01:09 PM | #10 | |
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10-04-2016, 06:26 PM | #11 | |
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10-04-2016, 10:37 PM | #12 | |
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They were told that so often and so sincerely that when I returned to the dealership with the car after 6 months and 5k miles, they didn't hesitate to buy it back, close to what I paid for it (MSRP minus taxes). I lucked out. I called them up the second I saw the news that i8 production was more than doubling, then I sold it...probably before that news had even reached the dealership, because at the time of selling it, they still thought they were only going to get one more in the next 12 months. A couple of months later they were sitting on 5 cars...so many they were just sitting on the lot next to the 1 series coupes. They got burned so badly by buying back my car, thinking they weren't getting more than 1-2 a year, that the guy I dealt with stopped responding to my inquiries about the M2, they won't even return my calls...all because I was quick enough to get them to buy it back before the bottom dropped out of the market. BMW PR guys at trade shows were also talking up its exclusivity...so yes, there was an expectation generated mostly by PR hype at BMWNA and a drip feed of almost no i8 info for months to dealers. |
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10-05-2016, 02:06 AM | #13 | |
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Porsche, Ferrari etc look after their customer when they produce hallo cars. Look at the 991r for example. As mentioned by another member, bmw led you to think it was a low volume / production. And 2 years down the line everyone is talking about the best lease deal as bmw trying to flog them by the bucket load. If they can't deal properly with customer buying premium cars, they won't get them in the future. |
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10-05-2016, 11:47 AM | #14 | |
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But then, BMW isn't a Super-Premium brand (Ferrari, Lambo, Rolls, etc.) I've found the dealerships and sales people are just like Mercedes, Mazda, Toyota, etc.
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10-05-2016, 12:00 PM | #15 | |
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So... if any sales person told you that it was, it was because the sales person wanted you to think that it was, so you (and everyone) would pay premiums over list. If a "PR Guy" at a trade show told you that, then I think there was some (intentional?) confusion between "exclusivity" and "limited production". I'd be curious to know the name of those PR Guys, I'd bet they were temp workers hired for the show, and not actual BMW employees. I might lose that bet, but that's my thought. Also, BMW definitely had a slow production ramp because their manufacturing processes were not yet ready for large volumes. So there was careful allocation going on. Dealers were receiving limited numbers of cars. It was because production lines couldn't handle demand, not because of any artificial limitation of production.
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History: '96 Z3, '95 540i, '95 540iA, '00 M5, '04 X5, '88 M6, '89 750iL, '08 Z4MCoupe, '12 ActiveE, '62 R60/2, '76 R90S, '08 R1200GSA, '10 G450X I own no garage queens. If it's in my driveway, it's been ridden hard and put away wet. ...and now, with a light crust of Maine road salt. |
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10-05-2016, 05:32 PM | #16 | |
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i think the OP, myself, and lots of others i8 owners don't distinguish between BMW and BMW dealers. |
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10-05-2016, 08:22 PM | #17 |
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10-05-2016, 10:01 PM | #18 |
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[QUOTE=Carac;20664403]Ew, raisins.
Sour Grapes? Don't misunderstand HHBruin's remark. Rather, he believes the ongoing diatribe regarding how BMW has ripped us off and how your financial prowess in disposing the i8 sets you apart has been heard ad nauseum. While I applaud your genius, I have not shared in your success when it comes to linear thought. For me, I wouldn't trade the last 18 months of sheer driving pleasure with my i8 in favor of waiting for a better deal down the line. |
10-05-2016, 11:53 PM | #19 | |
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Sorry if I've rubbed anyone the wrong way here. It's just from my perspective and what I had read/been told during the run up to the i8 launch, that the car would be fairly limited. I knew it wouldn't be an appreciating asset, but I didn't think the market would drop so quickly. They hadn't indicated that they would be making as many cars as they were so it felt like being sold a false promise of a rare car they just turned around and made as many as possible once they had "suckered" us into buying new ones at MSRP (or way above that for some people). I'm getting the impression that was a feeling not many of us had, sorry for assuming. |
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10-06-2016, 01:45 AM | #20 | |
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[QUOTE=Carac;20665076]
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I mean i had 2 i8's. one i bought at premium and sold at premium whilst my own one was being made. The dealer misled me at the time with the build of my car. I was entitled to a discount. They said they could not discount that car on the basis that it was the factory rule and a halo car. After much deliberation, the dealership wired me back a few thousands after having paid full price so that bmw would not notice. Now they are giving £15,000+ discounts. Bmw fucked it up big time with customers like Carac and myself. Once again, i came from an Aston v12v, Porsche turbo s etc. I think we are not the only ones. They created an impression of 'premium' segment and misled us. Love the car, dislike the behaviour of the brand. Another illustration of the above is the pure impulse program joke. At least they are consistent in their failure. |
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10-06-2016, 10:52 AM | #21 | |
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[QUOTE=Carac;20665076]
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10-06-2016, 11:06 AM | #22 |
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At this rate of sales, it won't be profitable to keep making the car I think.....which will be good for the rest of us?
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