03-26-2019, 11:04 AM | #1 |
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Khalid to Headline BMW i #RoadtoCoachella Campaign with Free Spirit i8 Roadster
BIMMERPOST NEWS Global Superstar Khalid to Headline BMW i’s 2019 #RoadtoCoachella Campaign Activations include a road trip, custom vehicle art, fan pitstop party in Palm Springs with this year’s music industry breakout star. Woodcliff Lake, NJ- March 26, 2019... BMW i will once again celebrate the #RoadtoCoachella as an official partner of the Coachella Valley Music & Art Festival in 2019. This year’s campaign will feature global superstar, Khalid, who joins previous BMW i #RoadtoCoachella headliners, renowned composer and music producer Hans Zimmer (“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The Man lead singer John Gourley as creative partners. WHO: BMW i and chart-topping global superstar Khalid WHAT: As an official partner of the Coachella Valley Music & Arts Festival for the third consecutive year, BMW i is returning to the desert with an artist-inspired #RoadToCoachella campaign featuring global superstar Khalid. On the heels of the April 5 release of Khalid’s sophomore full length album, Free Spirit, BMW is bringing the album to life with its #RoadtoCoachella campaign that includes multiple activations:
WHEN: April 11 BMW Influencer Road Trip Location: Palm Springs, CA to Indio, CA April 13 Khalid x BMW i x #RoadtoCoachella Pit Stop Party Meet + Greet Location: BMW of Palm Springs 3737 E Palm Canyon Dr
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03-26-2019, 11:42 AM | #3 |
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Sure, w/e....As long as they don't get it twisted with #BMWArtCars.
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03-26-2019, 11:49 AM | #5 |
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03-26-2019, 12:06 PM | #7 |
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Is that a sponsored ad
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03-27-2019, 05:51 PM | #9 |
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Liked him ever since I saw the video for Better.
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03-27-2019, 08:46 PM | #10 |
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03-28-2019, 11:56 AM | #11 |
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lets see them. ill tune in
BMW should select me and I will document it and post it up on here. the forum is a powerful engine would argue the demographic of this forum would be more of a value to BMW then most of the influencers follows IMO. yes maybe some may have more followers then this forum but I think BMW should use this forum and others more then they do.
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04-05-2019, 09:46 AM | #12 | |
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Iirc the M2 was launched on periscope , this appears to be ready for IG, bmw has a YouTube channel.. #UDE, they are definitely maintaining a presence in many areas .. years ago it was only golf tournaments and Susan G Komen .. |
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04-05-2019, 09:49 AM | #13 | ||
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04-05-2019, 10:00 AM | #15 | |
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would be cool to see BMW partner with Jason and do some cool stuff with a select few forum members (maybe you ) I think that would be very beneficial for BMW as well as the forum. If they do pick you dont forget about me for the +1
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04-05-2019, 07:46 PM | #16 |
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04-08-2019, 05:49 AM | #17 |
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Badass, car and the artist. I like this marketing campaign, bmw should continue to market to younger crowds like this
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04-08-2019, 07:05 AM | #18 |
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so he designed a vehicle wrap... ok
what's next...forgiatos on it and an appearance on RDBLA?
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04-08-2019, 08:33 AM | #19 |
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in the meantime i8 is selling barely 30 cars a month in the U.S.
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04-17-2019, 07:46 PM | #20 |
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