10-13-2021, 11:53 AM | #1 |
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i4 pre-order in USA, changing dealers?
In the USA BMW is currently accepting pre-orders for the i4 (and iX) with a $1500 deposit. During the pre-order process you are asked to enter your zip code and they select a dealer which will sell you the real car. I'm guessing that BMW is treating your pre-order as reserving a build slot for your car (kinda like how European deliver used to work). I'm guessing that the price that you will pay for the car is something that you will be negotiating with the dealer. If my local dealer is adding "market adjustments" to the price do I have the option to move my pre-order to a different dealer that is not? Should I negotiate a price with the dealer that I select for my pre-order before I enter that in BMWUSA?
I'm asking because the Mustang Mach-e is turning out to be a hot car and the forums are blowing up over $10K market adjustments for pre-ordered cars. Wondering if the i4 turns out to be a hot car how likely am I going to get screwed. Worst case I can get my $1500 back and join the normal queue to buy one after the cools off a bit. I bought the E90 335i and the F80 M3 the first year that they came out and I had to do some significant shopping around to "only" pay MSRP for them (yeah, I know, I was one of those guys). |
10-13-2021, 12:00 PM | #2 | |
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They aren't flooring the car or doing anything except setup for delivery. I don't expect to pay MSRP. Let alone a market adjustment. I have been a customer at my dealership for a decade.
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10-13-2021, 12:41 PM | #3 |
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Having an existing relationship with a dealer certainly helps. I recently moved and do not have that luxury. With a limited supply and heavy demand I will not be surprised if most will sell at or near MSRP. I'm expecting at least a discount on options. Dealers attempting to sell above MSRP will likely hear from BMW corporate.
If a dealer is going to play games, the deposit is refundable, and there are now several competing brands available. For me the i4 was a tossup with the Tesla 3 or Y. The i4 is more luxurious, better handling, smoother ride and will be assembled better. The Tesla is less expensive (even with BMW tax $7500 rebate), faster, more efficient and has more passenger room. |
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10-13-2021, 01:52 PM | #4 | |
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"I recently moved here and would like to be a.long term customer. Playing games with pricing won't make me that. I like the i4, but there are other options. I have pre-ordered, so you aren't selling me a car. BMW corporate already sold me on the car. Don't try to mess me on pricing. Now let's talk......"
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10-13-2021, 04:20 PM | #5 | |
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"Mr. Whiz, ("May I call you "Tech"?) Tech, buddy, look, I completely understand. But, I don't get a choice to change that. It's the dealership policy for this model. If you don't want it, I have a list of other people to call. Have a wonderful day!"
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10-13-2021, 04:59 PM | #6 | ||
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Trying to maximize profit on a single car or a.couple of pre-orders is bad form and dealers can do this but they might piss off BMW USA that is providing immediate financing for cars bought through the pre-order process. I have never paid MSRP for a car and don't plan to now. But I'm not the guy that moved to a new town. I have a decade relationship with this dealer and have brought them additional business for sales and service. In my case I don't think I'm going to have an issue. But I have also never seen the "Market Adjustment" stickers in the dealership I go to.
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10-14-2021, 08:36 AM | #7 |
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I live in a large city so there are multiple BMW dealerships. If one plays these types of games, then the customer can move to another.
I treated my dealership fairly on my last two purchases and I expect it to treat me fairly as well. Given the current shortage, I can understand a dealership demanding MSRP; but no adds or I would go elsewhere, forever. |
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10-14-2021, 11:24 AM | #8 | |
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There are at least 6 BMW dealers near me. Different cities but all within 30-40 minutes. One of them advertises no markups above MSRP. A couple are Costco dealers. There is plenty competition among the dealers around here. So far mine has been good. people that live in areas where there is only on dealership in 100 mile radius probably have a different experience. Here they are competing for those service dollars and they know if you get worked, you aren't coming back for service.
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