01-26-2015, 03:49 PM | #23 |
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So this car is as confusing and hard to use as the internet circa 1993? Great way of making this new technology seem friendly to the average user, BMW! :
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01-26-2015, 05:03 PM | #24 | |
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01-26-2015, 06:44 PM | #25 |
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01-26-2015, 06:47 PM | #26 |
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01-26-2015, 07:50 PM | #27 |
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That line was the best part! I'd pay to see Katie twerk.
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01-26-2015, 08:23 PM | #28 |
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01-26-2015, 08:57 PM | #29 |
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21 years ago, the Internet was quite a mess as well. Just saying.
Also, 8 years, 100 miles warranty. Lol. Perhaps the ad agency actually believed or felt that was right. |
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01-26-2015, 10:34 PM | #30 | |
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01-26-2015, 11:04 PM | #31 |
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well I doubt anyone on this forum is the intended audience anyway! Too damn young to even get it. Second people say silly things on the Internet a lot sillier than these two old enough to be some of your grand parents, so I think that pretty much tells you who the i3 is targeted at. On a side note I got invited for the extended test drive. Sales man told me it can get to 60 in under 3 seconds. Maybe it can being electric and all, but for maybe the first time in my life I couldn't care if it can do it in 1 sec. It wouldn't get much more than a tired yawn out of me.
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01-27-2015, 09:52 AM | #34 |
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01-27-2015, 09:55 AM | #35 | |
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Rather than tell us what you think you will do, or how you think you will react, instead, Check back with us and tell us how you felt AFTER your test drive! If it doesn't give you much more than a yawn then fine, but real info is better than an uninformed prediction ! |
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01-27-2015, 10:13 AM | #36 |
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I thought it was great. (Some of) You guys are wound too tight. People will remember the commercial, talk about, and that's the point. Would another ultimate driving machine commercial be better? Nope.
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01-27-2015, 10:35 AM | #37 | |
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I think the ad agency did a great job with this commercial. Of course, the other commercial where the ad agency wrote the i3 had an 8 year 100-mile warranty -- the one that was pulled -- shows they don't know much about cars or proof reading. But I think this is directed at exactly the right audience, with exactly the right tone. And that it will sell a lot of i3s.
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01-27-2015, 01:17 PM | #38 | |
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A great TV add is one that either totally sucks, is absolutely hilarious, or is memorable. The whole point is for the viewer to remember it and take pause and talk about it. Just like we are, job done! Anything is better then the HeadOn and Trivago.com with the disheveled guy commercials. They pissed you off so much that, that was the point. Because you can't get them out of your head, pun intended. This add is like the Oprah with David Letterman and Jay Leno Super Bowl spot, I won't forget that one. Yes, I think the M4 internet add on the aircraft carrier is slick and kick ass, but I have not seen it air on TV, that was geared for us enthusiasts. BMW should air that great piece of artistic license. |
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01-27-2015, 02:03 PM | #39 | |
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I would like to hear other TV advertisement suggestions for the multi-million dollar Super Bowl air time. Let's see what you guys can come up with for an i3 Super Bowl commercial. |
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01-27-2015, 05:51 PM | #40 |
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I still remember Gumbels's comment about 2006 Winter Olympics:
“ So try not to laugh when someone says these are the world's greatest athletes despite a paucity of blacks that makes the Winter Games look like a GOP convention. ” |
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01-27-2015, 06:39 PM | #41 |
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This thing is like a luxury Golf cart - what was BMW thinking?
The interior is a disaster - reminds me of a cheap econobox. They should of built a Tesla Model S competitor that looks like a proper luxury car.
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01-27-2015, 06:46 PM | #42 | |
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The Tesla S weighs almost 5,000 pounds and takes forever to charge. BMW is trying to break the mold.
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01-27-2015, 10:18 PM | #44 |
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One reason there are so many different models from many manufacturers...not everyone likes the same thing. Proclaiming something ugly is like someone saying your wife is a dog...(hopefully), not to you! Give it a break...there are a LOT of people that think the i3 is modern and likable. I've never driven an electric golf cart that could move or handle or was as comfortable as an i3...until you've driven one, judging the book by its cover is quite foolish.
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