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      01-26-2015, 03:49 PM   #23
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So this car is as confusing and hard to use as the internet circa 1993? Great way of making this new technology seem friendly to the average user, BMW! :
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      01-26-2015, 05:03 PM   #24
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Originally Posted by MalibuBimmer View Post
Anybody else see the huge error (at least I think it is an error) in this commercial:

http://www.youtube.com/watch?x-yt-ts...&v=SiGb0Uyly5I
Ad has been pulled and the ad agency responsible for the warranty that lasts for 100 miles is humiliated. (KBS (kirshenbaum bond senecal + partners) .)
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      01-26-2015, 06:44 PM   #25
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Quote:
Originally Posted by Cuz5150 View Post
Bryant Gumbel what a has been, just recently he called pretty much every gun owner/NRA "pigs"
and Kate, another has been.........BMW you can do better.
Very much so, also Mr Gumbel is a rampant racist.
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      01-26-2015, 06:47 PM   #26
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Quote:
Originally Posted by templarklimek
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Originally Posted by Cuz5150 View Post
Bryant Gumbel what a has been, just recently he called pretty much every gun owner/NRA "pigs"
and Kate, another has been.........BMW you can do better.
Very much so, also Mr Gumbel is a rampant racist.
Is he really?
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      01-26-2015, 07:50 PM   #27
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Ha, I like it! It could do without the "Can you twerk?" line at the end though! Lol
That line was the best part! I'd pay to see Katie twerk.
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      01-26-2015, 08:23 PM   #28
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Quote:
Originally Posted by snaimpally
Quote:
Originally Posted by avol3xo View Post
Ha, I like it! It could do without the "Can you twerk?" line at the end though! Lol
That line was the best part! I'd pay to see Katie twerk.


To funny !
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      01-26-2015, 08:57 PM   #29
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21 years ago, the Internet was quite a mess as well. Just saying.

Also, 8 years, 100 miles warranty. Lol. Perhaps the ad agency actually believed or felt that was right.
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      01-26-2015, 10:34 PM   #30
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Originally Posted by GJR
It's terrible, but if you want to look on the bright side, at least its not Whoopie and Rosie. That would have caused major projectile vomiting.
Lmao! Right on!
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      01-26-2015, 11:04 PM   #31
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well I doubt anyone on this forum is the intended audience anyway! Too damn young to even get it. Second people say silly things on the Internet a lot sillier than these two old enough to be some of your grand parents, so I think that pretty much tells you who the i3 is targeted at. On a side note I got invited for the extended test drive. Sales man told me it can get to 60 in under 3 seconds. Maybe it can being electric and all, but for maybe the first time in my life I couldn't care if it can do it in 1 sec. It wouldn't get much more than a tired yawn out of me.
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      01-27-2015, 07:06 AM   #32
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Terrible advert.

Glad that the international broadcast does away with the american commercials anyway.
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      01-27-2015, 09:43 AM   #33
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I liked it
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      01-27-2015, 09:52 AM   #34
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Quote:
Originally Posted by snaimpally
Quote:
Originally Posted by avol3xo View Post
Ha, I like it! It could do without the "Can you twerk?" line at the end though! Lol
That line was the best part! I'd pay to see Katie twerk.
I wouldn't pay, but I'd like to see that happen!
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      01-27-2015, 09:55 AM   #35
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Quote:
Originally Posted by vase330
well I doubt anyone on this forum is the intended audience anyway! Too damn young to even get it. Second people say silly things on the Internet a lot sillier than these two old enough to be some of your grand parents, so I think that pretty much tells you who the i3 is targeted at. On a side note I got invited for the extended test drive. Sales man told me it can get to 60 in under 3 seconds. Maybe it can being electric and all, but for maybe the first time in my life I couldn't care if it can do it in 1 sec. It wouldn't get much more than a tired yawn out of me.
It's amazing how everyone on this forum wants to tell you what they think they will do.

Rather than tell us what you think you will do, or how you think you will react, instead, Check back with us and tell us how you felt AFTER your test drive!

If it doesn't give you much more than a yawn then fine, but real info is better than an uninformed prediction !
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      01-27-2015, 10:13 AM   #36
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I thought it was great. (Some of) You guys are wound too tight. People will remember the commercial, talk about, and that's the point. Would another ultimate driving machine commercial be better? Nope.
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      01-27-2015, 10:35 AM   #37
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Originally Posted by Audio Fan View Post
I thought it was great. (Some of) You guys are wound too tight. People will remember the commercial, talk about, and that's the point. Would another ultimate driving machine commercial be better? Nope.
I agree. The commercial is directed to a specific audience of people in their 50s+ who are looking for an electric car for urban driving (whether they know it or not) and who are concerned it may be a new fangled technology. Katie Couric's flustered statements about the Internet in 20+ years ago are supposed to make them realize it's a technology they don't have to fear.

I think the ad agency did a great job with this commercial. Of course, the other commercial where the ad agency wrote the i3 had an 8 year 100-mile warranty -- the one that was pulled -- shows they don't know much about cars or proof reading. But I think this is directed at exactly the right audience, with exactly the right tone. And that it will sell a lot of i3s.
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      01-27-2015, 01:17 PM   #38
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Quote:
Originally Posted by Audio Fan
I thought it was great. (Some of) You guys are wound too tight. People will remember the commercial, talk about, and that's the point. Would another ultimate driving machine commercial be better? Nope.
+1, Agreed.

A great TV add is one that either totally sucks, is absolutely hilarious, or is memorable. The whole point is for the viewer to remember it and take pause and talk about it. Just like we are, job done!

Anything is better then the HeadOn and Trivago.com with the disheveled guy commercials. They pissed you off so much that, that was the point. Because you can't get them out of your head, pun intended.

This add is like the Oprah with David Letterman and Jay Leno Super Bowl spot, I won't forget that one. Yes, I think the M4 internet add on the aircraft carrier is slick and kick ass, but I have not seen it air on TV, that was geared for us enthusiasts. BMW should air that great piece of artistic license.
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      01-27-2015, 02:03 PM   #39
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Quote:
Originally Posted by vase330
well I doubt anyone on this forum is the intended audience anyway! Too damn young to even get it. Second people say silly things on the Internet a lot sillier than these two old enough to be some of your grand parents, so I think that pretty much tells you who the i3 is targeted at. On a side note I got invited for the extended test drive. Sales man told me it can get to 60 in under 3 seconds. Maybe it can being electric and all, but for maybe the first time in my life I couldn't care if it can do it in 1 sec. It wouldn't get much more than a tired yawn out of me.
Drive it and see what you think. And yes it makes it to 60 mph in a flash!

I would like to hear other TV advertisement suggestions for the multi-million dollar Super Bowl air time.

Let's see what you guys can come up with for an i3 Super Bowl commercial.
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      01-27-2015, 05:51 PM   #40
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I still remember Gumbels's comment about 2006 Winter Olympics:

“ So try not to laugh when someone says these are the world's greatest athletes despite a paucity of blacks that makes the Winter Games look like a GOP convention. ”
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      01-27-2015, 06:39 PM   #41
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This thing is like a luxury Golf cart - what was BMW thinking?

The interior is a disaster - reminds me of a cheap econobox.

They should of built a Tesla Model S competitor that looks like a proper luxury car.
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      01-27-2015, 06:46 PM   #42
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Quote:
Originally Posted by R N M View Post
This thing is like a luxury Golf cart - what was BMW thinking?

The interior is a disaster - reminds me of a cheap econobox.

They should of built a Tesla Model S competitor that looks like a proper luxury car.
BMW should have done nothing of the kind. BMW built an urban electric. And the i8 is a hybrid sports car game-changer.

The Tesla S weighs almost 5,000 pounds and takes forever to charge. BMW is trying to break the mold.
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      01-27-2015, 07:06 PM   #43
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Quote:
Originally Posted by R N M

The interior is a disaster - reminds me of a cheap econobox.
"The interior a disaster". Are you kidding !!

You make me laugh.
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      01-27-2015, 10:18 PM   #44
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One reason there are so many different models from many manufacturers...not everyone likes the same thing. Proclaiming something ugly is like someone saying your wife is a dog...(hopefully), not to you! Give it a break...there are a LOT of people that think the i3 is modern and likable. I've never driven an electric golf cart that could move or handle or was as comfortable as an i3...until you've driven one, judging the book by its cover is quite foolish.
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