03-09-2022, 02:25 PM | #1 |
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iX Dealer Demos Arriving
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03-09-2022, 09:05 PM | #3 |
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03-10-2022, 07:43 AM | #4 |
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03-10-2022, 11:53 AM | #5 |
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Drives: 2019 X5, 2022 i4 M50
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They will never learn
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03-10-2022, 11:58 AM | #6 |
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I think that the clip will resonate perfectly with the target audience. It shows luxury, high tech mobility demystified. When choosing to purchase an iX the target audience will see the purchase decision as emotional rather than practical. BMW creates content like above to play into the emotional aspects. I could go into the likely makeup of the buyer personas and buyer journeys, but what do I know. I’m just a marketer :-p
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03-11-2022, 06:34 AM | #9 |
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03-11-2022, 07:23 AM | #10 |
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Ugh that stuck on infotainment screen is horrid. Why can't they make it built into the dash - just can't get over this bs
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03-11-2022, 08:05 AM | #11 |
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interested to see how consumers react to this car.
we got one earlier this week
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03-11-2022, 08:22 AM | #12 | |
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Is it functional or fully sealed like i8?
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03-11-2022, 08:59 AM | #14 |
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i can ask the guys to let us know if its still there. I do know we took it across the HWY to the DC chargers and it was 48$ for only 40% charge which seemed a little high and off.
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03-11-2022, 09:12 AM | #15 | |
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It’s more accurate to say that they don’t work on you. |
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03-11-2022, 09:13 AM | #16 |
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03-11-2022, 09:16 AM | #17 |
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Im being told its sealed
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03-11-2022, 09:17 AM | #18 |
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Surprised they are letting you.
We aren't supposed to show them until the 19th. Can't even upload pictures to our social media pages. |
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03-11-2022, 09:22 AM | #19 | |
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I guess have to stick with Gas cars.
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03-11-2022, 09:26 AM | #20 |
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03-11-2022, 09:33 AM | #21 | |
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I am, 110%, the target audience for the iX. Demographically, economically, tech wise, etc. I already own an electric vehicle and other high end luxury marques. This crap does not resonate with me at ALL. It looks completely fake and is an insulting turn off. |
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03-11-2022, 09:33 AM | #22 | |
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By the way I am a bmw client advisor. I would call him back, and ask him if he asked his center sales manager. |
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