[Needsdecaf]

Originally Posted by 02M3ForMe

If they keep doing them, it’s probably because they work.

It’s more accurate to say that they don’t work on you.

Your quote should have read:

Originally Posted by 02M3ForMe

If they keep doing them, it’s probably because marketing professionals have convinced themselves and their clients they work.
.

I have much respect for marketing. It's not an easy job. I've worked with some great ones.

Sell real. Don't sell fake.

[SupraCooper]

Originally Posted by MrOhnoez

Surprised they are letting you.
We aren't supposed to show them until the 19th.
Can't even upload pictures to our social media pages.

That's what I'm trying to tell this guy lol. I don't think his CA nor the desk manager is aware.

[ppagiga]

Originally Posted by LittleJoe

Just spoke to my SA, we're driving it in an hour.

Awesome fill us in when done

[Paladin1]

Originally Posted by Needsdecaf

Well, I'm not a marketer. Just a consumer. You know, the one that this ad is aimed at. But as someone who has been involved in selling high dollar goods in the luxury market, let me tell you, this type of "marketing" falls very, very flat. It tries to invoke a narrative that reads completely false. People love to buy a story, but only a true story, not a fairy tale. No one I know looks or acts like this.

I am, 110%, the target audience for the iX. Demographically, economically, tech wise, etc. I already own an electric vehicle and other high end luxury marques. This crap does not resonate with me at ALL. It looks completely fake and is an insulting turn off.

Well, to be fair, no one in almost any marketing ad looks or acts like that (Lemu-Emu, anyone?) Marketing in general is not firmly connected to reality. If people buy the product they (marketing) assume it works, even though correlation is not causation. And not disparaging - people don't buy products because they want reality - they don't go to movies to see themselves making a PB&J at the table. They go to see a super spy running from fireballs. They go to YouTube for reality....

[pL86]

I stopped by my dealership - BMW of Devon, PA - this morning to look at their demo car. Could not do a test drive so just sat in it and played around with the controls. They received a white iX, standard Shadowline design, 22" wheels (Pirelli P Zero tires), Harman Kardon sound, convenience package, radiant heat and oyster interior. The sensatec is a lot better than it used to be. I was disappointed at how ordinary the Harman Kardon was, nothing you couldn't find in a Honda or Toyota. The bass was hollow and lacked punch even after making adjustments, while the treble was thin. The CA said the Bowers & Wilkins system he heard in his training session was amazing, I had not optioned it in my build but may reconsider now.

[cfm56d7b]

I plan to test drive iX with an open mind. Will share my impressions after the test drive.

[07e92]

Test drove the iX50 today, put a lot smiles on my face, it is such an exciting ultimate driving “EV” to drive in comparing to my Tesla model X.

It has much better ride quality and much quieter too. “Solid” is probably the word I would use about iX50’s driving characteristic. The acceleration however does not feel as fast as Tesla.

The iconic sound I thought I would turn it off immediately, but the more I drive, the more I like it to be remained on.

The iDrive is much more complicate than Tesla and of course the center screen is much smaller too; and I did not bother digging into all the menus/sub-menus.

The HUD is huge in comparing to the 5series I own.

The most disappointing parts comparing to Tesla are 1. significantly less storage space, 2. lack of tow hitch (considering its price is close to $100K) .

[LittleJoe]

My wife and I just returned from our test drive. The car has a presents that you don't pick up one in photos and videos. It sits lower than our X7 by at least 2 inches so it was easy to get in and out of. The seating position behind the steering wheel is very roomy and noticeably less constrain compared to our X7 which has a large center console. The center arm piece for the iX is located in a nice position I do however have reservations about the cupholders being down underneath. I really didn't notice the shape of the steering wheel once I started driving the car. My wife liked the steering wheel and said it was comfortable. I was pleasantly surprised by how large the HUD appears. Much wider than I'm used to and easier to read. Truly an impressive HUD system. We entered in a route to see how well the HUD looked and also to see the live forward view with the augmented arrows, this is also very impressive. The ride is very smooth and quiet as many have stated the thing I notice first was how much it behaved and handled like an ICE vehicle. The cargo area did look a bit small but it would work fine for my needs. I do wonder if larger families can make this area work. Rear seat headroom and leg room are very comfortable and the seats feel great. When you open a door the window lowers about an inch and when you close the door they go back up. There is a small lip at the roofline to protect water from getting in. The salesman said they've been doing this on their convertibles for a while, nonetheless impressive. Overall my wife and I were impressed and are confident it's the right EV for us.

[ggalanis]

Originally Posted by r33_RGSport

Got it.
I guess have to stick with Gas cars.

They made it more annoying to release the hood than in gas cars, don't provide anything to keep it propped up and made it flimsy enough that if you are not careful, you can damage the A pillar's paint when trying to close it.

In his post I have an iX for 24 hours - Ask me anything AMA, hugo_nz took a great pic of what is under the hood

Basically BMW does not want customers to open the hood, but you can still do it.

[hugo_nz]

Originally Posted by r33_RGSport

Can you tell me or take some pictures of what is in the frunk?
Is it functional or fully sealed like i8?

as above lol :-)

[BMWpowered]

Originally Posted by SupraCooper

Well I hope your client advisor is aware that it is not suppose to be on the road until March 19th. If a store gets caught by bmw na they could potentially lose iX allocations etc. now that it is on Bimmerpost well haha..

By the way I am a bmw client advisor. I would call him back, and ask him if he asked his center sales manager.

Cat's out of the bag on this one. I've driven both the i4 and iX. And every dealer I've contacted in the area that had a demo had no issues when I asked to test drive.

I actually had no idea they were supposed to wait until the 19th. None of the dealerships mentioned it..

[spool twice]

Originally Posted by ggalanis

They made it more annoying to release the hood than in gas cars, don't provide anything to keep it propped up and made it flimsy enough that if you are not careful, you can damage the A pillar's paint when trying to close it.

In his post I have an iX for 24 hours - Ask me anything AMA, hugo_nz took a great pic of what is under the hood

Basically BMW does not want customers to open the hood, but you can still do it.

After looking at these pics and seeing how serious those radiators/Hx are, I'm fine with it not having a frunk.

[LittleJoe]

BMW made a sound decision to push these demos out to their dealers to build interest in the iX and i4. Bottom line, if your local dealership has an iX or i4 they will most likely allow a test drive right away. And you should see it in person and drive it before making a judgement.

[techwhiz1]

Originally Posted by SupraCooper

Well I hope your client advisor is aware that it is not suppose to be on the road until March 19th. If a store gets caught by bmw na they could potentially lose iX allocations etc. now that it is on Bimmerpost well haha..

By the way I am a bmw client advisor. I would call him back, and ask him if he asked his center sales manager.

I just got back from driving the iX.
My advisor called me this morning to look over my M50 paperwork.

Told me to come in and drive the iX.

[ggalanis]

Originally Posted by spool twice

After looking at these pics and seeing how serious those radiators/Hx are, I'm fine with it not having a frunk.

Lots of people complained about there not being a frunk... but we have no real idea of what reasons BMW had for it. Lots of people assume it was due to them re-using an ICE platform, or not knowing how to package EVs... But truth is we have no idea. It may have been as simple/stupid as it would have taken away that open area between the driver and passenger seats and it could have been a better reason like that they put in twice the cooling/heating capacity of equivalent EVs that do have a frunk in order for them to behave as expected in harsh conditions. Could be to facilitate repairs by having more room to work on components, or that they indeed just reused a platform that required the components be placed in that manner/location.


I have yet to see a single review or article where they actually asked that question to BMW to get an official answer.

If it is one of the "good" reasons, then I would agree with their choice.... If not, it would have been nice to have a good automatic opening/closing frunk. Without this, i.e. if it were like opening the hood, most people will end up not using it often.

[hugo_nz]

Originally Posted by spool twice

After looking at these pics and seeing how serious those radiators/Hx are, I'm fine with it not having a frunk.

Having owned a slew of BMW V8s I was surprised with how small the “engine” bay is on the iX relative to its size. But yes, give me better HVAC and system cooling over a frunk any day.

[r33_RGSport]

Originally Posted by ggalanis

They made it more annoying to release the hood than in gas cars, don't provide anything to keep it propped up and made it flimsy enough that if you are not careful, you can damage the A pillar's paint when trying to close it.

In his post I have an iX for 24 hours - Ask me anything AMA, hugo_nz took a great pic of what is under the hood

Basically BMW does not want customers to open the hood, but you can still do it.

Damn.
At least the i3 frunk is use-able for drink cooler.

[LittleJoe]

I've been buying cars for 40 years and not one of the many cars I've owned ever had a "frunk". I'm certain my wife I will survive without a "frunk".

[hugo_nz]

Originally Posted by LittleJoe

I've been buying cars for 40 years and not one of the many cars I've owned ever had a "frunk". I'm certain my wife I will survive without a "frunk".

This

[07e92]

I thought having a frunk was useless and ridiculous until I have used my power frunk more often than the trunk.

Originally Posted by LittleJoe

I've been buying cars for 40 years and not one of the many cars I've owned ever had a "frunk". I'm certain my wife I will survive without a "frunk".

[phantom701]

Originally Posted by 07e92

I thought having a frunk was useless and ridiculous until I have used my power frunk more often than the trunk.

Completely agree. I have a power frunk on my other EV and I do use it regularly. It is so convenient.

[hugo_nz]

Originally Posted by phantom701

Completely agree. I have a power frunk on my other EV and I do use it regularly. It is so convenient.

I mentioned this in another post. The biggest drawback to a frunk is the inconvenience factor. I never use the frunk in the e-tron because it’s accessed by popping the hood the old-school way. Maybe if it offered easier access from outside the car I’d use it more but as it stands I basically don’t even care that it’s there.