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      05-02-2021, 08:37 PM   #1
Mr. Maboomba

Drives: 2019 X5 50i, 2014 320i
Join Date: Oct 2009
Location: San Francisco, CA

iTrader: (1)

Auto brokers - how does the business work?

I am interested in learning more about the auto broker business. How does it work, what is the business model, whatís in it for the dealers, are there any restrictions in dealer franchise agreements that complicate the model, does the brokerís involvement end once a dealer introduction is made or are they in the loop through delivery, how do brokers avoid getting cut out by buyers once their participating dealers become known, etc.

From the outside it seems pretty straightforward - brokers help dealers clear dated inventory and push high volume custom sales to non-local buyers for competitive prices. Brokers tend to charge a $500 fee. Acquire customers via enthusiast forums and Leasehackr and word of mouth. TrueCar is probably the tech version of the broker game, providing some customer shopping tools to acquire customers beyond the sophisticated bargain hunters.

Does anyone here have experience with it as a buyer, dealer or broker?
What am I missing about how it works?

Could be an interesting side hustle...
Bimmerography: 2022 BMW M3 6MT IOMG/Silverstone (on order), 2019 BMW X5 50i M Sport Mineral White/Full Black, 2012 BMW X5 50i Alpine White/Black, 2014 BMW 320i M Sport Melbourne Red/Black, 2009 BMW DINAN3 Alpine White/Black, 2008 BMW 335xi Alpine White/Black, 1998 BMW 328is Avus Blue/Tan
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      05-03-2021, 06:23 AM   #2

Drives: 2006 M5 V10
Join Date: Aug 2020
Location: Chesterfield VA

iTrader: (0)

I was interested in an M3 Comp and reached out to a broker on Leasehackr in mid- March after being told by my local dealers that they were not considering any discount on a new model.

I got hassle-free contact with the broker and she had a dealer with an allocation available in April. I secured a deal with a great discount, the car was built two weeks earlier than expected, and it’s on the boat right now. For me, since I wanted to do PCD, any dealer was fine. All contact was with the broker until the deal was finalized and a deposit was made. The broker collected half her fee.

The dealer has been in touch too, and all is going smoothly. It seems like a great way to do business for me, and for the dealer with a good broker contact, a way to get non-local customers.
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