[techwhiz1]

Originally Posted by PRBMWiE

The only manufacturer that has said something about going over MSRP is Ford, and they can’t do anything about it either. The Ford dealers are all going 10-20K over MSRP for the Mach-E and even more for the F-150 Lightning.

Actually GM chimed in around January and said they will take action for dealerships that "damage the brand" and/or " damage the customer experience".

Things like marking up reserved cars in violation of program rules, marking up ordered EVs, transferring inventory to brokers for markup, etc are considered damaging to the brand.

They threaten reallocation of dealer vehicles and "other recourse prescribed by the Dealer Sales and Service Agreement."

[shultquist]

Originally Posted by cruzer666

It is the law of supply and demand. It's also business, not personal. As much as this sucks for the us the consumers, the more of us that want this car, the more likely we will pay a premium for an in-stock unit. Let's remember this is a very optional, luxury vehicle.

Dealers can sell their stock at whatever price they wish, it is a free market. They are free to price gauge and we are free to go to a different dealer.

It is clear they're trying to recoup lost revenue due to low stock and they're playing the short game; that is their business model and will likely yield poor results in the long run.

I am curious what BMWNA can and will do about this.

It’s also the law of dealerships in the US (and the individual states). I wonder… I think dealership law is state-by-state, so I wonder how a call from a state legislator’s office would impact them…

[Aalfred]

Since dealerships are individually owned, i dont think BMW is going to do anything. They might take a dealer complaint but one complaint isnt going to make or break the dealer. Its going to be a collective effort to launch multiple complaints and bring down the dealer rating which will then affect the dealers standing with BMW and lower their allocation. I guess, 20K is a huge mark up but nothing like a 50K Market Adjustment my local dealership had for a M4 Kith edition. Retailed $120K and with market adjustment it was $170K. I guess, the M4 CSL might be cheaper

[falconey]

Some of the dealerships not marking up msrp are finding other ways to charge customers. My dealer had resistall as a 2k add on. I had to threaten to go to another dealer in order to have it removed from my deal. My expectation is after waiting a year they will try to add it back in the formal paperwork.

[Stealth_BMW]

Originally Posted by Elle BMW

Just got off the phone with Sterling BMW (Sterling VA). They have an i4 M50 coming in that is available. I inquired about it today and they said it is going for 20K over sticker! Talk about sticker shock. Passing on that. I'll just wait for one. $5K I would think about it, but not 20K, that's just price gouging, but I guess they can do it.

Originally Posted by Elle BMW

Just got off the phone with Sterling BMW (Sterling VA). They have an i4 M50 coming in that is available. I inquired about it today and they said it is going for 20K over sticker! Talk about sticker shock. Passing on that. I'll just wait for one. $5K I would think about it, but not 20K, that's just price gouging, but I guess they can do it.

Check out passport BMW in MD. I live in Woodbrige VA and I know for sure that they don't do mark ups. Just bought my X6 M50 from them a couple weeks ago.

[Day Laborer]

Originally Posted by Elle BMW

Just got off the phone with Sterling BMW (Sterling VA). They have an i4 M50 coming in that is available. I inquired about it today and they said it is going for 20K over sticker! Talk about sticker shock. Passing on that. I'll just wait for one. $5K I would think about it, but not 20K, that's just price gouging, but I guess they can do it.

I have one immediately available at MSRP

https://bmwi.bimmerpost.com/forums/s....php?t=1927654

[Elle BMW]

Originally Posted by Day Laborer

I have one immediately available at MSRP

https://bmwi.bimmerpost.com/forums/s....php?t=1927654

DMed you

[Boricua_i4M50_Bimmer]

Originally Posted by Elle BMW

Just got off the phone with Sterling BMW (Sterling VA). They have an i4 M50 coming in that is available. I inquired about it today and they said it is going for 20K over sticker! Talk about sticker shock. Passing on that. I'll just wait for one. $5K I would think about it, but not 20K, that's just price gouging, but I guess they can do it.

Go to BMW of Alexandria, VA. No Markup

[Mike i4 M50]

No markup here in the Richmond area.

[akalj]

Originally Posted by Boricua_i4M50_Bimmer

Go to BMW of Alexandria, VA. No Markup

Boricua,

Wepa! When did you put your order with Alexandria? Have they given you an ETA?

[cfm56d7b]

Every action had a counter reaction. There isn't any need to spend even one minute considering deals over MSRP. Take over a lease and wait until the law of supply and demand turns the pricing in your favor.