05-15-2022, 07:59 PM | #1 |
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Option removals, what would make you walk away?
Since it seems the option removal has started happening on the brand new iX already (M60 isn't even SOP yet). What options are you ok with losing, and what would make you walk away? I will start, I am fine losing the hands free tailgate, even though I use it all the time, and fine losing the luxury package. Not ok with losing B&W or DAP pro, and I will walk away.
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05-15-2022, 08:56 PM | #3 |
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I'm not fine - but will tolerate - losing passenger lumbar delete. Known on ordering. I'm not fine losing the hands-free tailgate either, which I also use all the time. It's a $100k plus car. Would it make me walk away? A coin-toss right now. Would losing anything else, including B&W? In a heartbeat. I just built a fully-equipped RR Sport hybrid with all of those equivalent features, for about $110k. And a very nice hybrid. I would preferentially get one any day of the week over the 45e. I can get a well-optioned full-up RR PHEV for less than $120k. Probably take awhile to build, but my dealership services and sells RR as well as BMW and Jaguar. I can build a Taycan for what I want on it for $130k. I can build an Audi eTron with more than what BMW would leave me with if all the projected deletions hit, but with substantially less range (250-ish), that I actually might be able to live with more - for about $20k less. I can wait. BMW is not the only piscene occupant of the increasingly vast EV/PHEV pelagic realm.
I have no loyalty to any particular brand or model. My dealership matters more to me than a logo, and is more personal - and I've had poor and good experiences from virtually every corporate entity selling luxury cars. I understand the current market's volatility and resource constraints, and the corporate necessity to accommodate to survive. How they do that is obviously up to them. I buy a particular car from a particular manufacturer because it offers me what I want at a price I consider fair, with good pre- and after-sale support. If any part of that gentleman's agreement fails, I no longer have a reason to send them my business. BMW is approaching that boundary. |
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05-15-2022, 10:32 PM | #4 |
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So far my order has not been subject to any further deletions outside of losing passenger lumbar. (cross fingers)
To be perfectly honest if the car arrived missing auto tailgate for example I would reject the car. Supply constraints ect are not my concern that's the manufactures issue, if I order a car or any product and it essentially arrives incomplete then its not good enough and it goes back. So I guess the answer is I wont be accepting any deletions outside of the already known passenger lumbar. |
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05-15-2022, 11:02 PM | #5 |
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I expressed my dissatisfaction to my SA when the lumbar and massage delete was confirmed. Sure, the NZ$800 credit to compensate is a token gesture, but it's a fraction of the cost and value of the option.
My car is built so I know that I am not going to lose any further features. If, however, my car was not yet built and I faced any deletion (tailgate, Apple Car Play, Eclipse Roof, Soft Close Doors, HK Audio etc.) I would reject the car. I would simply not be content paying full price for a car missing the feature that made it stand out for me in the first place.
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05-16-2022, 06:52 AM | #6 | |
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05-16-2022, 08:07 AM | #7 |
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How are you being informed of option removals? Mine just finished the build (today) and is waiting carrier assignment. I don't want to have a nasty surprise when it comes time to delivery.
To be a deal breaker would be the removal of the laser lights as I have some night vision loss and need all the help I can get in terms of lighting. |
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05-16-2022, 08:26 AM | #8 | |
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05-16-2022, 08:37 AM | #9 |
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Lumbar delete is the only option removal I will tolerate because that's how I ordered the car and it was disclosed up front. Any other deletions are the result of BMW's poor planning and inability to properly secure parts. Tesla largely avoided this issue through proper planning and vertical integration. Any specific items that were removed from Teslas were generally retrofitted later, when the parts were available, free of charge to the customer.
Is BMW offering to retrofit these items when they become available? Because if they are not, it is 100% pure disrespect towards customers to remove things without compensation and without proper notification. I will walk away from such a car simply to send the manufacturer a message. There are plenty of choices out there. I'm not going to reward BMW with a $110,000 purchase of a car with missing features. I'm taking delivery of my Model Y next month to drive until my iX arrives. Model Y used resale is actually higher than sticker on new, I can drive the car and then sell it with zero financial penalty. If my iX arrives with missing features I will pass on it and keep driving the Model Y that costs $40,000 less and is not missing any features or parts. This is truly embarrassing and a black eye for BMW. |
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05-16-2022, 08:43 AM | #10 | |
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https://www.teslarati.com/tesla-lumb...ned-elon-musk/ Tesla, while more vertically integrated in terms of batteries and drive train still has the same supply chain challenges others do. Also, some things are certainly unpredictable. Many of the cars were ordered before the end of Feb and then Russia decides to invade Ukraine, a major component supplier to the automotive world. Are you saying that BMW and others should be able to predict those type of events. They are in the business to maximize profits and that is hard to do when removing high margin options. |
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05-16-2022, 08:43 AM | #11 | |
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05-16-2022, 08:45 AM | #12 | |
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05-16-2022, 08:46 AM | #13 | ||
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05-16-2022, 08:57 AM | #14 | ||
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Tesla's supply constraints were brief in time and are no longer an issue as far as I'm aware. Every Tesla being delivered is being delivered as ordered. No surprises there. Quote:
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05-16-2022, 09:10 AM | #15 | |
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While I am not saying this should be the customers problem, it is the current reality. This is not just in the automotive industry, there are shortage of appliances and other building supplies for those building houses and the list goes on. It is our new normal, until things get better, unfortunately, nobody seems to know when that might be. |
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05-16-2022, 10:16 AM | #16 | |
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05-16-2022, 10:48 AM | #17 | |
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For instance, I don’t particularly care much about kick to open for the trunk, although my wife would like to have it. We currently don’t have it on our X5 because we optioned the factory tow hitch that we never used. But if they remove it from the build and offer no compensation, then as a matter of principle I will refuse to accept the car. This is where the dealer has some wiggle room to overrule a dumb decision from BMW if the corporate side does not offer a reduced price due to the exclusion of the option. I get that they possibly have no control over the shortage of the parts, but I should not be paying for it if it is not included in the car. Whether it is a 10$ part or a 5000$ part. This is at a minimum what I expect. And if the manufacturer doesn’t agree, then the dealership has a chance to make it right. There are a few things I would consider must haves for me to switch to the iX, things like air suspension, B&W, nice soft leather, heater seats/wheel/surfaces, the lvl 2 driving aids etc. Basically the things that would make it a nice luxurious car. Start fiddling with those things and I just don’t think the EV powertrain is enough to make me switch from my current vehicle to one I would find less useful or comfortable. |
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05-16-2022, 12:53 PM | #18 |
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The value I am getting from the range, efficiency, build quality, ride, tech and service from BMW and the iX is unmatched in the EV space.
Even if BMW decides to remove additional features like B&W, driver assistance tech, etc., I still think it is a solid product (provided they reimburse the customer for deletions). So I am more keen to delay the purchase of my iX until the supply chain has been sorted vs buying a competing EV. But I am also going to get the best value on the resale market for my Tesla Model 3 right now vs when the market normalizes. I think the following option deletions in combination will make me want to put the purchase off: 1) Digital Key Plus (can't go back to carrying key fobs with me anymore) 2) B&W Sound System 3) Parking Assistance Plus 4) Air suspension 5) Castanea Chestnut Leather Option |
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05-16-2022, 01:05 PM | #19 | |
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05-16-2022, 01:19 PM | #20 | |
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The problem is if I walk, there will be someone willing to gobble up the car thereby letting BMW off the hook. Sure it won't be me getting screwed but I go to the bottom of some line elsewhere for a mythical EV. |
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05-16-2022, 03:33 PM | #21 | |
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05-16-2022, 04:06 PM | #22 | ||
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