Khalid to Headline BMW i #RoadtoCoachella Campaign with Free Spirit i8 Roadster

Jason · 03-26-2019, 11:04 AM

BIMMERPOST NEWS

Global Superstar Khalid to Headline BMW i’s 2019 #RoadtoCoachella Campaign

20
COMMENTS

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Activations include a road trip, custom vehicle art, fan pitstop party in Palm Springs with this year’s music industry breakout star.

Woodcliff Lake, NJ- March 26, 2019... BMW i will once again celebrate the #RoadtoCoachella as an official partner of the Coachella Valley Music & Art Festival in 2019. This year’s campaign will feature global superstar, Khalid, who joins previous BMW i #RoadtoCoachella headliners, renowned composer and music producer Hans Zimmer (“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The Man lead singer John Gourley as creative partners.

WHO: BMW i and chart-topping global superstar Khalid

WHAT: As an official partner of the Coachella Valley Music & Arts Festival for the third consecutive year, BMW i is returning to the desert with an artist-inspired #RoadToCoachella campaign featuring global superstar Khalid.

On the heels of the April 5 release of Khalid’s sophomore full length album, Free Spirit, BMW is bringing the album to life with its #RoadtoCoachella campaign that includes multiple activations:

A fleet of custom art wrapped BMW i8 + BMW i3 models, inspired by Free Spirit and unveiled by a BMW brand video featuring Khalid.
A group of hand-selected influencers and VIPs will experience the fleet on the #RoadToCoachella drive, and attend the festival, documenting their journey in real-time with the campaign hashtag.
#RoadToCoachella Palm Springs pitstop (April 11-14, 12-5pm), an immersive, one-of-a-kind experience with a special opportunity to connect fans with Khalid:
- Meet + Greet with the top billing performer
- Food Trucks
- Free Spirit Shop
- Artist inspired + BMW bandanas via fan-favorite claw machine
iHeart Radio sweepstakes where one lucky fan will win a Coachella weekend including: use of a custom wrapped i8, roundtrip airfare, hotel accommodations, festival VIP tickets and parking pass.

WHEN:

April 11
BMW Influencer Road Trip
Location: Palm Springs, CA to Indio, CA

April 13
Khalid x BMW i x #RoadtoCoachella Pit Stop Party Meet + Greet
Location: BMW of Palm Springs 3737 E Palm Canyon Dr

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Dimitri · 03-26-2019, 11:38 AM

Breaking News!

Igor_M5 · 03-26-2019, 11:42 AM

Sure, w/e....As long as they don't get it twisted with #BMWArtCars.

M3 Adjuster · 03-26-2019, 11:49 AM

Nice

uniqueMR · 03-26-2019, 11:49 AM

cwulffy · 03-26-2019, 11:50 AM

psuibmw · 03-26-2019, 12:06 PM

Is that a sponsored ad

Lorde · 03-26-2019, 08:59 PM

Who? Aaaaand stupid.

rjd_F30 · 03-27-2019, 05:51 PM

Liked him ever since I saw the video for Better.

antzcrashing · 03-27-2019, 08:46 PM

Quote:

Originally Posted by _M4CHINE_

First! Khalid is awesome!

So awesome, he is the man right now. Smart for bmw to partner w him for the event. Wish I could go to this. Someone record this and send me the link

GOLFFRR · 03-28-2019, 11:56 AM

lets see them. ill tune in

BMW should select me and I will document it and post it up on here.

the forum is a powerful engine would argue the demographic of this forum would be more of a value to BMW then most of the influencers follows IMO. yes maybe some may have more followers then this forum but I think BMW should use this forum and others more then they do.

M3 Adjuster · 04-05-2019, 09:46 AM

Quote:

Originally Posted by GOLFFRR

lets see them. ill tune in

BMW should select me and I will document it and post it up on here.

the forum is a powerful engine would argue the demographic of this forum would be more of a value to BMW then most of the influencers follows IMO. yes maybe some may have more followers then this forum but I think BMW should use this forum and others more then they do.

It's my personal opinion this forum is being used a lot more than you might think

Iirc the M2 was launched on periscope , this appears to be ready for IG, bmw has a YouTube channel.. #UDE, they are definitely maintaining a presence in many areas .. years ago it was only golf tournaments and Susan G Komen ..

///M TOWN · 04-05-2019, 09:49 AM

Quote:

Originally Posted by M3 Adjuster

Quote:

Originally Posted by GOLFFRR

lets see them. ill tune in

BMW should select me and I will document it and post it up on here.

the forum is a powerful engine would argue the demographic of this forum would be more of a value to BMW then most of the influencers follows IMO. yes maybe some may have more followers then this forum but I think BMW should use this forum and others more then they do.

It's my personal opinion this forum is being used a lot more than you might think

No doubt about it.

Cherry2.0 · 04-05-2019, 09:55 AM

That poor i8.

GOLFFRR · 04-05-2019, 10:00 AM

Quote:

Originally Posted by M3 Adjuster

It's my personal opinion this forum is being used a lot more than you might think

Iirc the M2 was launched on periscope , this appears to be ready for IG, bmw has a YouTube channel.. #UDE, they are definitely maintaining a presence in many areas.

I was coming from a position that BMW should invest marketing money into the forum (bimmerpost directly) and all of us forum members. Yes I agree with you that BMW def uses this forum (lurking), I know first hand of that, and other social media, I just think that partnering with bimmerpost would help them more than using influencers who are not enthusiast who have a base of most likely none BMW enthusiast. Again though I am not a marketing pro, so I have to assume, the pros know what they are doing, just feel like they are missing a large chunk of opportunity here.

would be cool to see BMW partner with Jason and do some cool stuff with a select few forum members (maybe you

) I think that would be very beneficial for BMW as well as the forum. If they do pick you dont forget about me for the +1

Merlin_83 · 04-05-2019, 07:46 PM

Quote:

Originally Posted by Dimitri

Breaking News!

This !!!

antzcrashing · 04-08-2019, 05:49 AM

Badass, car and the artist. I like this marketing campaign, bmw should continue to market to younger crowds like this

wdeerfield · 04-08-2019, 07:05 AM

so he designed a vehicle wrap... ok

what's next...forgiatos on it and an appearance on RDBLA?

jcpca356 · 04-08-2019, 08:33 AM

in the meantime i8 is selling barely 30 cars a month in the U.S.

askmeaboutkfc · 04-17-2019, 07:46 PM

Saw it in person. Looked real sweet.

View post on imgur.com

03-26-2019, 11:04 AM	#1
Jason Administrator 40701 Rep 21,238 Posts Drives: F80 M3 Join Date: Mar 2005 Location: USA iTrader: (0)	Khalid to Headline BMW i #RoadtoCoachella Campaign with Free Spirit i8 Roadster BIMMERPOST NEWS Global Superstar Khalid to Headline BMW i’s 2019 #RoadtoCoachella Campaign 20 COMMENTS Tweet Activations include a road trip, custom vehicle art, fan pitstop party in Palm Springs with this year’s music industry breakout star. Woodcliff Lake, NJ- March 26, 2019... BMW i will once again celebrate the #RoadtoCoachella as an official partner of the Coachella Valley Music & Art Festival in 2019. This year’s campaign will feature global superstar, Khalid, who joins previous BMW i #RoadtoCoachella headliners, renowned composer and music producer Hans Zimmer (“Inception”, “Pearl Harbor,” and “The Dark Knight”) and Portugal. The Man lead singer John Gourley as creative partners. WHO: BMW i and chart-topping global superstar Khalid WHAT: As an official partner of the Coachella Valley Music & Arts Festival for the third consecutive year, BMW i is returning to the desert with an artist-inspired #RoadToCoachella campaign featuring global superstar Khalid. On the heels of the April 5 release of Khalid’s sophomore full length album, Free Spirit, BMW is bringing the album to life with its #RoadtoCoachella campaign that includes multiple activations: A fleet of custom art wrapped BMW i8 + BMW i3 models, inspired by Free Spirit and unveiled by a BMW brand video featuring Khalid. A group of hand-selected influencers and VIPs will experience the fleet on the #RoadToCoachella drive, and attend the festival, documenting their journey in real-time with the campaign hashtag. #RoadToCoachella Palm Springs pitstop (April 11-14, 12-5pm), an immersive, one-of-a-kind experience with a special opportunity to connect fans with Khalid: Meet + Greet with the top billing performer Food Trucks Free Spirit Shop Artist inspired + BMW bandanas via fan-favorite claw machine iHeart Radio sweepstakes where one lucky fan will win a Coachella weekend including: use of a custom wrapped i8, roundtrip airfare, hotel accommodations, festival VIP tickets and parking pass. WHEN: April 11 BMW Influencer Road Trip Location: Palm Springs, CA to Indio, CA April 13 Khalid x BMW i x #RoadtoCoachella Pit Stop Party Meet + Greet Location: BMW of Palm Springs 3737 E Palm Canyon Dr __________________ Check on the Latest BMW News Become a fan of Bimmerpost Facebook Follow us on Bimmerpost Twitter Subscribe to Bimmerpost Youtube Channel
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03-26-2019, 11:38 AM	#2
Dimitri Lieutenant 315 Rep 490 Posts Drives: 18 M3 ZCP Join Date: Apr 2014 Location: NJ iTrader: (0)	Breaking News!
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03-26-2019, 11:42 AM	#3
Igor_M5 2134 Rep 1,834 Posts Drives: Many, BMW. Join Date: Aug 2007 Location: New York City iTrader: (10) Garage List 2007;2013 E91 335is [10.00]	Sure, w/e....As long as they don't get it twisted with #BMWArtCars.
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03-26-2019, 11:49 AM	#4
M3 Adjuster Banned 7905 Rep 11,785 Posts Drives: 1M, X1 M Sport, E46 325ic Join Date: Mar 2008 Location: Dallas, Tx iTrader: (0)	Nice
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03-26-2019, 11:49 AM	#5
uniqueMR Colonel 1881 Rep 2,923 Posts Drives: ... Join Date: Dec 2017 Location: USA iTrader: (0)	__________________ Currently: '24 Mercedes G63 \| '24 Porsche GT3 RS \| '24 Volkswagen GTI Previous BMWs: 340i, 740i, 745Li, M3, M4 Previous Others: Audi, Ducati, Honda, Infiniti, Land Rover, Mercedes-Benz, MINI, Mitsubishi, Porsche, Toyota, Volkswagen
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03-26-2019, 11:50 AM	#6
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03-26-2019, 12:06 PM	#7
psuibmw Brigadier General 3471 Rep 3,072 Posts Drives: G06/G20/F30/F15/F10/E90 Join Date: Feb 2011 Location: Baltimore, MD iTrader: (0) Garage List 2018 BMW 320xi [10.00] 2023 BMW M340 [9.75] 2022 BMW [10.00]	Is that a sponsored ad
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03-26-2019, 08:59 PM	#8
Lorde Ya ya ya, I am Lorde, ya ya! 266 Rep 2,772 Posts Drives: E90 M3, 2015 SQ5 Join Date: May 2011 Location: Snig iTrader: (10) Garage List 2008 BMW M3 E90 [0.00]	Who? Aaaaand stupid.
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03-27-2019, 05:51 PM	#9
rjd_F30 Brigadier General 2000 Rep 3,679 Posts Drives: 2013 335i 6MT Join Date: Jun 2017 Location: New Jersey iTrader: (0)	Liked him ever since I saw the video for Better. __________________ Instagram: rjd_f30 \| Current: EBII 2013 335i 6MT RWD & Sprint Blue 2008 Audi RS4 \| Retired: 2013 328i, 2000 XTerra, 2022 Civic Si \|
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03-28-2019, 11:56 AM	#11
GOLFFRR 10776 Rep 27,587 Posts Drives: GOLFFRR cart Join Date: Mar 2009 Location: we sell BMWs to "ALL" US states iTrader: (4)	lets see them. ill tune in BMW should select me and I will document it and post it up on here. the forum is a powerful engine would argue the demographic of this forum would be more of a value to BMW then most of the influencers follows IMO. yes maybe some may have more followers then this forum but I think BMW should use this forum and others more then they do. __________________ BEFORE YOU BUY YOUR NEXT BMW, EMAIL OUR GUY KOTE FIRST! Kote M Sales:Kotem@bmwofcamarillo.com Cell:805-368-9101 vipfinance@bmwofcamarillo.com for warranties!
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04-05-2019, 09:55 AM	#14
Cherry2.0 Private 78 Rep 89 Posts Drives: 2015 328xi Join Date: Jan 2019 Location: Colorado iTrader: (0)	That poor i8.
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04-08-2019, 05:49 AM	#17
antzcrashing Brigadier General 1904 Rep 3,213 Posts Drives: 2018 BMW 440i GC Join Date: Sep 2007 Location: Eastern MA iTrader: (1) Garage List 2018 BMW 440i GC xD ... [9.75]	Badass, car and the artist. I like this marketing campaign, bmw should continue to market to younger crowds like this
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04-08-2019, 07:05 AM	#18
wdeerfield A family of bimmers 2745 Rep 7,741 Posts Drives: '18 G01 X3M40i Join Date: Jan 2012 Location: Clifton Park, NY iTrader: (0)	so he designed a vehicle wrap... ok what's next...forgiatos on it and an appearance on RDBLA? __________________ 2018 PB/Black G01 X3M40i \| 699M \| ZDA \| ZPP \| ZPX \| Maxton front lip \| X3M vents \| 15mm Spacers \| Diamond G20 style grills
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04-08-2019, 08:33 AM	#19
jcpca356 Lieutenant 164 Rep 465 Posts Drives: i8 Join Date: Dec 2014 Location: Chicago iTrader: (0)	in the meantime i8 is selling barely 30 cars a month in the U.S. __________________ 2015 BMW i8, 2018 Triumph Bobber Black, 2005 Lotus Elise Widebody, 2019 Rav4 Hybrid, 2019 Tundra TRD, 2019 Trek Powerfly 5 (love it!)
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04-17-2019, 07:46 PM	#20
askmeaboutkfc Private 5 Rep 63 Posts Drives: 640i Join Date: Feb 2010 Location: Claremont iTrader: (0)	Saw it in person. Looked real sweet. View post on imgur.com
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