Gillette, the best a (insert gender identity) can get.

[NickyC]

Do their razors now shave your balls off too? WTF is going on in this sick ass country with ads like this?

I will give them some credit however. Even though the vast majority of males made to look like assholes in this video were white (as always), they did manage to sneak some minorities in there as well for a change. Probably a miss in the editing room but whatever.

[shay2nak]

WOW

[xQx]

I thought they did a reasonable job actually.

At least Gillette still retain the tagline "The best a man can get". I don't actually see the link to gender identity. ... I thought the message was more about not encouraging their children to beat on women, or accepting bullying/voilent behavior just because "boys will be boys".

Personally, I don't think that's a difficult message to get behind.

I'll raise you one...

[G35POPPEDMYCHERRY]

well you wouldn''t want to violate anybodys safe space; nowadays you asshole

[obert]

I didn’t see anything wrong with it. It was kind of silly because this should be common sense. But common sense is a rare thing.

I think it was more about not encouraging our boys to beat on others or fight. We should encourage everyone to not resort to violence unless it’s unavoidable. And not encourage violence.

[NickyC]

Originally Posted by xQx

At least Gillette still retain the tagline "The best a man can get". I don't actually see the link to gender identity. ... I thought the message was more about not encouraging their children to beat on women, or accepting bullying/voilent behavior just because "boys will be boys".

Personally, I don't think that's a difficult message to get behind.

I'll raise you one...

No I think you're absolutely right. Bullying by men is absolutely terrible and was rightfully addressed in this well thought out, non virtue signaling video. I think it's absolutely terrible that children are bullied, or that grown men would encourage their children to bully.

With that being said let's see some videos, from healthcare companies perhaps, berating women for the tens of millions of unborn children they've killed over the decades.

Fair?

[NickyC]

Originally Posted by obert

I didn’t see anything wrong with it. It was kind of silly because this should be common sense. But common sense is a rare thing.

I think it was more about not encouraging our boys to beat on others or fight. We should encourage everyone to not resort to violence unless it’s unavoidable. And not encourage violence.

Location: Seattle

The jokes write themselves people.

[obert]

Originally Posted by NickyC

No I think you're absolutely right. Bullying by men is absolutely terrible and was rightfully addressed in this well thought out, non virtue signaling video. I think it's absolutely terrible that children are bullied, or that grown men would encourage their children to bully.

With that being said let's see some videos, from healthcare companies perhaps, berating women for the tens of millions of unborn children they've killed over the decades.

Fair?

Lol we went from razors to abortion. No where near the same level....bullying and abortion.

[NickyC]

Originally Posted by obert

Lol we went from razors to abortion. No where near the same level....bullying and abortion.

annnnnnd straight over the head.

[obert]

Originally Posted by NickyC

Location: Seattle

The jokes write themselves people.

Lol I am far from a Seattle snowflake. You made this thread to let everyone know that their message some how is taking away our man hood. I think you failed.

[obert]

Originally Posted by NickyC

annnnnnd straight over the head.

[NickyC]

Originally Posted by obert

Lol I am far from a Seattle snowflake. You made this thread to let everyone know that their message some how is taking away our man hood. I think you failed.

I bet you are, all that soy.

[obert]

Originally Posted by NickyC

I bet you are, all that soy.

[xQx]

Originally Posted by NickyC

No I think you're absolutely right. Bullying by men is absolutely terrible and was rightfully addressed in this well thought out, non virtue signaling video. I think it's absolutely terrible that children are bullied, or that grown men would encourage their children to bully.

With that being said let's see some videos, from healthcare companies perhaps, berating women for the tens of millions of unborn children they've killed over the decades.

Fair?

Sarcasm doesn't translate well to written text - Honestly, I'd take you seriously in the first paragraph except that you call it a "non-virtue signalling video". I agree that it's a virtue signalling video, and it's always contentious when large companies overtly get behind social causes.

I always hated the dove "real beauty" advertisements, (linked below), because dove make makeup (not just soap), so how bloody hypocritical is it for them to be berating the "distorted sense of beauty" when they've got rich by selling makeup that makes girls look better than they really are.

Conversely, you'd look at Gillette and ask what authority the have to be lecturing us about how we raise our children. Just because I buy your razors, doesn't mean I want to hear your social justice agenda - and selling razors to men doesn't make you an expert in raising boys.

... but on the flip side; multinational organisations shape public policy (one dollar, one vote!), so why not take a stand on moral issues so customers reward companies who's morals they align with, and avoid companies that advance social agendas that we as individuals disagree with.

I was going to avoid your last paragraph entirely, since I think you and I fall on polar opposite sides of the pro-choice/pro-life debate; but my logic above dictates that I should be accepting of such advertisements.

If a company wants to get out there and try to attract customers by being staunchly pro-life; and they're willing to spend money to advance cause; then we should allow them to do so.

I think this would be a material escalation in the whole 'companies getting behind moral causes in advertising' space, because to-date I think all companies have picked pretty one-sided moral issues (eg. 'don't beat up women', 'don't be a bully', 'beauty comes from within') rather than proper, contentious issues (eg. 'abortion is murder', 'there probably is no god','the Muslim faith is incompatible with American ideals' or 'we need gun control') - but I accept your assertion that this is just an escalation of something we've already accepted.

I mean, we already allow media companies to overtly press their moral views on subscribers (eg. Fox vs CNN), so if Johnson and Johnson want to spend their advertising dollars telling Christians they're wrong, or Lockheed Martin do a nationwide 'protect our second amendment' advertising campain - then all the power to them.

After all, it then allows us (as consumers), to support those who support us and vice versa.

I'd only stipulate that they be required to put their name against - like what we require of political advertisements.

[NickyC]

Originally Posted by xQx

Sarcasm doesn't translate well to written text - Honestly, I'd take you seriously in the first paragraph except that you call it a "non-virtue signalling video". I agree that it's a virtue signalling video, and it's always contentious when large companies overtly get behind social causes.

I always hated the dove "real beauty" advertisements, (linked below), because dove make makeup (not just soap), so how bloody hypocritical is it for them to be berating the "distorted sense of beauty" when they've got rich by selling makeup that makes girls look better than they really are.

Conversely, you'd look at Gillette and ask what authority the have to be lecturing us about how we raise our children. Just because I buy your razors, doesn't mean I want to hear your social justice agenda - and selling razors to men doesn't make you an expert in raising boys.

... but on the flip side; multinational organisations shape public policy (one dollar, one vote!), so why not take a stand on moral issues so customers reward companies who's morals they align with, and avoid companies that advance social agendas that we as individuals disagree with.

I was going to avoid your last paragraph entirely, since I think you and I fall on polar opposite sides of the pro-choice/pro-life debate; but my logic above dictates that I should be accepting of such advertisements.

If a company wants to get out there and try to attract customers by being staunchly pro-life; and they're willing to spend money to advance cause; then we should allow them to do so.

I think this would be a material escalation in the whole 'companies getting behind moral causes in advertising' space, because to-date I think all companies have picked pretty one-sided moral issues (eg. 'don't beat up women', 'don't be a bully', 'beauty comes from within') rather than proper, contentious issues (eg. 'abortion is murder', 'there probably is no god','the Muslim faith is incompatible with American ideals' or 'we need gun control') - but I accept your assertion that this is just an escalation of something we've already accepted.

I mean, we already allow media companies to overtly press their moral views on subscribers (eg. Fox vs CNN), so if Johnson and Johnson want to spend their advertising dollars telling Christians they're wrong, or Lockheed Martin do a nationwide 'protect our second amendment' advertising campain - then all the power to them.

After all, it then allows us (as consumers), to support those who support us and vice versa.

I'd only stipulate that they be required to put their name against - like what we require of political advertisements.

You're too nice for this forum. I can't get even in good faith troll or get mad at ya.

It just pisses me off (and obviously hundreds of thousands of people judging by the down votes on YT and Twitter today alone) when a shaving company of all places makes me feel like a piece of shit in their ads. I mean who is the ad exec. who came up with this idea? "Hey everybody new idea, I know we sell our products predominantly to men but let's make them all feel like pieces of shit and watch those profits go!". Maybe they've won because everybody is talking about it, the no such thing as bad press and all.

Sell me your overpriced razors and stfu. I mean, haven't I already proven my cave man mentality by overpaying for their junk? Do they need to really rub salt in the wounds like this?

That Mach 5 sure does get the job done though.

[MrRoboto]

Originally Posted by NickyC

Do their razors now shave your balls off too? WTF is going on in this sick ass country with ads like this?

I will give them some credit however. Even though the vast majority of males made to look like assholes in this video were white (as always), they did manage to sneak some minorities in there as well for a change. Probably a miss in the editing room but whatever.

Whats the problem here?

[DETRoadster]

They are clearly trying to hang onto their tagline and position themselves in a way that allows them to do so without looking misogynistic. Strike first mentality. You can almost see it in the Marketing department: "Folks, I'm not sure how in the f*ck the #MetToo movement hasn't noticed our tagline and come after us yet. We've gotten lucky. We need to find a way to position ourselves so that we can keep our tagline but not be viewed as part of the problem."

Like it or not, it's really savvy marketing. Well played, Gillette, well played.

[Now_Rudi]

Originally Posted by DETRoadster

They are clearly trying to hang onto their tagline and position themselves in a way that allows them to do so without looking misogynistic. Strike first mentality. You can almost see it in the Marketing department: "Folks, I'm not sure how in the f*ck the #MetToo movement hasn't noticed our tagline and come after us yet. We've gotten lucky. We need to find a way to position ourselves so that we can keep our tagline but not be viewed as part of the problem."

Like it or not, it's really savvy marketing. Well played, Gillette, well played.

This is exactly how I saw it. I was trying to understand what the problem is/was. This is how I try to live most of my life. Take the wind out of the sails first, then there is no momentum....in terms of potential aggressors that is.

I've also come to realize that those who take offense to certain things in life, especially when not directed specifically at an individual or group, get offended because it hits home. Psychologically speaking, this thread and origin of said thread says quite a bit about OP. They weren't trying to make you feel like a piece of shit for protecting their brand. During a time in society where a gender specific ad campaign, that has been present for years, can potentially put a target on their back and result in a lack of business, creating an ad such as this can go either way. In my opinion it is very well executed in hopes of being proactive. They stand to lose business by people who are upset by the ad yet also stand to lose far more business in the event that they do nothing.

I do find it sad that you took offense personally, then attempt to sarcastically give another member shit and indirectly call them a snowflake for not agreeing with you based on where they live.

Just a heads up, alarm bells are ringing. Just to share one of my favorite quotes:

"He who makes fewer declarative statements, looks less of an ass in retrospect."

- Quentin Tarantino (Four Rooms)

[Teufel_Hunden]

the ad seems to be working

[TMatt]

[DETRoadster]

Originally Posted by Teufel_Hunden

the ad seems to be working

Meh. It's just a numbers game. Gillette is there to do one thing and one thing only. Sell razors. They made a well calculated move with that add. Risk losing a handful of men who can't adapt to a changing society and stave off an attack that was sure to come. In the process they also likely make gains with or at least solidify their base of female purchasers who are either buying one of their "female" brands or, buying the "male" brand for their husband.

Like it or not, the ladies account for 50% of society and they are changing it. I've been saying this for 3 years now. This sh*t is changing whether we like it, are ready for it, or not. It's here.

[1MOREMOD]

Plus lady boys are hairy too, good call